In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet revenue targets. These adjustments, including price increases of up to 5%, are carried out without informing the advertisers. This testimony is part of a larger … Read more
Google has started automatically migrating advertiser conversion tracking from Universal Analytics to Google Analytics 4, confusing advertisers. While intended to ease the transition to GA4, Google’s automated changes are creating problems for advertisers unaware of the migration. Google apologizes for the confusion and recommends advertisers manually migrate their Universal Analytics settings for complete control. A … Read more
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is the process of reviewing, analyzing, and editing campaign elements to improve performance based on business … Read more
![What Are Good Google Ads Benchmarks In 2023? [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/What-Are-Good-Google-Ads-Benchmarks-In-2023-STUDY.png "What Are Good Google Ads Benchmarks In 2023? [STUDY]")
“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” “Why was performance down yesterday?” How many times do you get asked these questions in a week? A month? Nothing’s more frustrating than getting these questions from … Read more
Several key updates have been announced in the latest Microsoft Advertising product roundup. Chief among these is the roll-out of audience features in Microsoft Advertising Editor across all markets. Additionally, Microsoft is expanding support for advertising customers into new territories and rolling out updates concerning advertiser identity verification. Overview Of New Features Audiences Now Available … Read more
Google is implementing a new “Limited Ads Serving” policy to improve ad transparency and safeguard users from misleading ads. This policy targets unfamiliar or lesser-known advertisers whose ads may have a higher risk of being scams or misrepresenting themselves. Under the new protocol, Google will limit how widely these types of ads are shown across … Read more
The convergence of rising privacy concerns and regulation enforcement with fast-paced technology advancements has sparked a revolutionary transformation in how we approach marketing planning and execution. As technology continues to evolve rapidly, the vast amounts of personal data generated by consumers have become increasingly vulnerable, triggering heightened apprehensions about privacy and data security. Consequently, governments … Read more
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere, the fun stops during a meeting. The client states, “We’re spending a lot of money on PPC. You say leads are coming in, but we’re not … Read more
Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to believe that not everyone’s taking advantage of it. Mass-market, English-only campaigns cost a ton of … Read more
Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September 1, 2023. The agreement allows advertisers and agencies across numerous Central and Eastern European countries access to Httpool through Aleph’s advertising solutions. Read on to … Read more
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15. The ad format transition is another move towards an AI-first environment in Google Ads. Read on to understand what Demand Gen ads are, what the … Read more
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to your site. In fact, brands or advertisers that run paid search campaigns experience incredible results that strategically catapult their brand’s visibility and traffic. With paid … Read more
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories. There’s been some … Read more
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, … Read more
A new report accuses Google of serving targeted ads to children and harvesting their data, potentially violating federal privacy laws. The allegations cast doubt on Google’s previous promises to protect children better online. The report, published by advertising analytics firm Adalytics, claims that YouTube continues to serve personalized ads and employ ad trackers on videos … Read more
It’s no secret the Google Ads platform has long dominated the online advertising marketing share. Google’s network is one of the best places for brands to get their products or services in front of consumers, and the wide range of ad offerings makes it that much more attractive. But Google Ads aren’t the only way to … Read more
Google announced today it’s launching a new pilot program to provide enhanced customer service for a select group of small Google Ads customers. New Pilot Program Offers Enhanced Support According to a company statement, the goal of the paid pilot program is to: “… provide agencies and advertisers with specialized one-on-one support tailored to specific … Read more
Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max campaigns, transition from Smart Shopping and Local campaigns, and leverage reporting to gain insights. After reviewing and comparing the updated Performance Max best practices guide … Read more
