2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your audience and stay ahead despite these changes? Looking to employ the right strategies to reach (and convert) your ideal customers with modern digital marketing tools? … Read more
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more
Google Chrome users can now access Microsoft’s Bing AI chat and AI-powered search results on desktop browsers. Screenshot from Bing/Google Chrome, July 2023 Only users logged into Microsoft accounts could access the AI chat interface via the Bing app or Microsoft Edge browser for months. Bing AI Chat In Google Chrome Now, you can chat … Read more
Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In this article, we’ll show you how it differs from other industries and cover some of the specific challenges and opportunities it presents. I will also … Read more
Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance. But beyond a short sentence describing the image, how do you make your alt text … Read more
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
![2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/2023-SEO-Landscape-Organic-Traffic-SEO-Benchmarks-By-Industry.jpg "2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry")
How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your competitors and know where you truly stand, you need access to competitive benchmarks within your industry. By comparing your enterprise site to the latest SEO … Read more
Google Perspectives, a search filter unveiled at Google I/O that displays content with viewpoints about your query is now available on mobile. Our Perspectives filter is now available on mobile web & the Google app for searches (US/English for now) where it might be helpful to hear from other people. It lets you find videos, images & … Read more
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives. What Are SMART Goals? The acronym for SMART goals … Read more
![5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/5-Powerful-Ways-Marketers-Are-Using-AI-To-Boost-SEO.jpg "5 Powerful Ways Marketers Are Using AI To Boost SEO")
When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more
When you hear the phrase “reputation management” your mind might conjure ideas of crisis talks and PR executives looking flustered. You might imagine boardrooms of busy lawyers and a stressed CEO. In reality, good reputation management starts long before – and hopefully in lieu of – any PR nightmares. Reputation management is about making sure … Read more
![How To Use AI To Enhance Your SEO Content Writing [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/How-To-Use-AI-To-Enhance-Your-SEO-Content-Writing.jpg "How To Use AI To Enhance Your SEO Content Writing")
ChatGPT kicked off the race to implement AI across all industries and processes – including SEO and content creation. As you know, AI offers many opportunities for you to boost efficiency and increase search rankings. However, there are also some challenges you need to be aware of. Let’s dive into how you can use AI … Read more
Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features. How To Get Access To Google SGE Via … Read more
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on how paid and organic search can work together. On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts of your content creation strategy can be safely delegated to machine learning? You’re not alone. While 46% of business owners resort to AI to craft … Read more
