Back in 2012 Google applied for a patent called “Ranking Search Results” that shows how Google can use branded search queries as a ranking factor. The patent is about using branded search queries and navigational queries as ranking factors, plus a count of independent links. Although this patent is from 2012, it’s possible that it … Read more
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and how to optimize for it. What Is Cumulative Layout Shift? CLS is the unexpected shifting of webpage elements on a … Read more
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do breadcrumbs impact SEO, but they are also pretty easy to implement. Here’s what you need to know about breadcrumbs, how they impact SEO, and … Read more
Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the need for constant crawling, they acknowledged there a ways to encourage Googlebot to revisit a website. 1. Impact of High-Quality Content on Crawling Frequency One of the things they talked about was the quality of a website. … Read more
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it … Read more
Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity. However, with the proliferation of AI assistants comes an uptick in AI-generated content. AI content detectors can help you prioritize content quality and originality. These tools can help you discern whether a … Read more
What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry. Source link
Gary Illyes, Analyst at Google, has highlighted a major issue for crawlers: URL parameters. During a recent episode of Google’s Search Off The Record podcast, Illyes explained how parameters can create endless URLs for a single page, causing crawl inefficiencies. Illyes covered the technical aspects, SEO impact, and potential solutions. He also discussed Google’s past … Read more
Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. Googlebot collects links rather than following them in real-time. Gary Illyes shared this information in Google’s ‘Search Off The Record’ podcast. Google’s documentation contradicts the actual crawler behavior. Source link
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple hubs operating as a service area business, your approach to local SEO needs to be tailored to meet your specific goals. It also needs to … Read more
In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to forecast profitability. In this part of the three-part series, you’re going to learn the following: Types of affiliates that you can work with. Tools they’ll … Read more
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that the company will now choose photos from advertisers’ LSA profiles to display in their ads. Local Services advertisers: Starting today, we’ll begin selecting photos from your LSA profile to … Read more
During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform. Though details remain limited, this feature could enhance content discovery. Huffman stated during the call: “Later this year, we will begin testing new search result pages powered by AI to summarize and recommend content.” … Read more
Running and maintaining global websites is not an easy task. The good news is there are new AI tool solutions available that ease some of the work that goes into website management as well as assisting with SEO efforts. AI technology is advancing rapidly and has been adopted into different work streams and all areas … Read more
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results. SERP features and query refinements play a … Read more
Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your SEO partner integrates seamlessly with your business and consistently meets your expectations is easier said than done. To get the best returns on your SEO … Read more
OpenAI has decided against implementing text watermarking for ChatGPT-generated content despite having the technology ready for nearly a year. This decision, reported by The Wall Street Journal and confirmed in a recent OpenAI blog post update, stems from user concerns and technical challenges. The Watermark That Wasn’t OpenAI’s text watermarking system, designed to subtly alter … Read more
How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest organic search traffic benchmarks, trends, and insights for 2024. This session, brought to you by Conductor, is designed to help you fine-tune your SEO and … Read more
