Weebly is a website builder you can use to create your site, blog, or even an online store. Founded in 2007, it was acquired by Square in 2018 and is now the basis for over 50 million websites worldwide. Builders like Weebly are great for people who need a site but don’t have much (or … Read more
As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. The questions around page … Read more
With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
![What Large Ecommerce Sites Do Differently [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/featured-6213965421d3a-sej.jpg "What Large Ecommerce Sites Do Differently [Webinar]")
Are you finding it more challenging to attract new customers lately? There are so many opportunities in ecommerce, but so much new competition. Large ecommerce sites, however, continue to thrive – you’ve seen it. Successful ecommerce companies work on SEO in a way that allows them to grow, even with the rising costs of acquiring … Read more
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand Mentions There is a longstanding idea in … Read more
Microsoft Bing announced that the popular WordPress SEO plugin Rank Math is integrating the IndexNow instant indexing protocol. A publisher doesn’t even need to have an API key or a Bing Webmaster Tools account. Rank Math automatically takes care of the IndexNow API all on its own. Rank Math WordPress SEO Plugin Rank Math is … Read more
![The Key To SEO Success: Effortless Expectation Setting [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep263-sponsored-62037a7fdc9ae-sej.jpg "The Key To SEO Success: Effortless Expectation Setting [Podcast]")
“Can’t you just call Google and tell them we want to be on the first page?” “I’ve just read an article that says we should do x, y, z, and now I’m the expert.” Sound familiar? Whether you’re at an SEO agency or are an in-house SEO professional, it can feel challenging to set and … Read more
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he assumed there was some indirect work done on author expertise but noted that it was a “fuzzy area.” E-A-T and Google’s Algorithm It’s established already … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings. It’s an area we want to get right. In this article, we will use Wikipedia data to build topic clusters and recommender systems with Python … Read more
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. There are many misconceptions about bounce rates, so let’s define what it is and explore why it’s sometimes a good thing but other times needs improvement. Google … Read more
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question is submitted to Google’s Search Advocate John Mueller: “Does migrating a website hosting location affect … Read more
WordPress security company Wordfence issued an advisory that recommended being vigilant for an increase in hacking activity after Russian attack on Ukraine and offered tips to help prevent becoming a victim to state sponsored cyber attacks. Additionally the United States Government Cybersecurity & Infrastructure Security Agency (CISA) just updated their Shield’s Up web page adding … Read more
We’ve been talking with search industry pros and innovators about persistent challenges, trending opportunities, and the technologies people and companies are using to stay relevant in competitive search results. One trend driving massive advancements in search technology is the shift from keywords to data that better represents the meaning of the query, and what’s known … Read more
For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or description, and red in the color attribute. Add synonyms like maroon for red, and you can match even more toasters. But things … Read more
Security headers are easily overlooked in website audits. While some may say that website security is not an SEO-related concern, it does become SEO-related when a site becomes hacked and search traffic dwindles to zero. Security headers should be a top concern of everyone who publishes anything on the Internet. The good news is that … Read more
![How To Outrank The Competition & Get Found [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep260-sponsored-61f4e74708541-sej.jpg "How To Outrank The Competition & Get Found [Podcast]")
Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips. Whether they’re booking tickets or shopping for suitcases, the first stop on their travel agenda is Google. So, how do you ensure that your business is the one they’re seeing first? Rachel Vandernick, Lead Consultant … Read more
