Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search engines is a good question and John provided a thoughtful answer. John Mueller Discussing SEO and Multisearch Google Multisearch Google Lens is an app that’s available for both Android … Read more
Google’s John Mueller answered the question about whether a meta description can be used to influence the search rankings. It’s a good question because Google advises to use unique meta descriptions on web pages. So there is some kind of influence but is that influence related to rankings? John Mueller answers that question. Meta Element … Read more
Wish you could see exactly how website changes will impact your rankings in search before they go live? Hoping that your leadership will understand the importance of your proposed SEO strategy? When it comes to implementing a successful search engine marketing strategy, there are a lot of obstacles that SEO professionals must overcome. These challenges … Read more
Google announced that it is discontinuing the use of several image and video sitemap extensions. Google stated they decided to sunset the use of these sitemap extensions after evaluating the value of the tags. The deprecated tags and attributes will have no effect after August 6, 2022. Google announced that the documentation for the removed … Read more
68 percent of online activity begins with queries in search engines like Google or Bing. That’s why keyword research should be the basis of any online marketing campaign. The goal of keyword research is to find out what your target audience is searching for online and determine what it will take to actually rank in … Read more
![Get Content Crawled & Ranked Faster: 5 Expert Tips [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/05/featured-14-6272989dd616b-sej.jpg "Get Content Crawled & Ranked Faster: 5 Expert Tips [Webinar]")
Want to rank faster and get more visibility for your written content? Would you like to know what’s slowing everything down? By understanding how your content gets seen and crawled by Google, you can create naturally higher-ranking pages, blogs, and other content. By seeing your content as Google sees it, you can easily determine how … Read more
Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO has been a shift in keyword research toward a deeper understanding of what words mean in different contexts and especially as a part … Read more
John Mueller answered a question in the SEO Office-hours session about why the core web vitals scores keep changing even though the web pages themselves have not changed. There are two kinds of core web vitals scores: Field DataThese are the core web vitals scores that are recorded from actual visitors visiting a website in … Read more
Google’s John Mueller answered two questions about structured data. While the first question was specifically about the medical niche, his answer is useful and applicable to websites in any niche. Mueller also explained how to use the Google Developer Help Pages to figure out which structured data is best to use. How to Choose Structured … Read more
You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized the importance of search engine optimization (SEO). After all, SEO is on an epic rise and helping businesses of all types find new customers. And, if you’re … Read more
Bill Slawski recently called attention to a patent that describes a way to apply generic ratings to content as part of a process of modifying search results. The patent applies to search results, media content, books, websites and games and describes a way to show modified search results where some of the results are blocked … Read more
There is no doubt that SEO is one of the most important factors for a website’s success. What Is SEO? In case you were not already aware, SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. This can be done by optimizing the structure, on-page elements, … Read more
How prepared is your organization for the imminent loss of third-party data? Are you ready for first-party data to take center stage in your marketing strategy? Maybe you’re feeling unsure of how to use first-party data? While cookies going away will reduce your access to third-party data, you can still strike the right balance with … Read more
Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues and offered examples of the kinds of perceived quality issues that a core update isn’t sensitive too. Overhauled Website Just Prior to Core Update The … Read more
As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear … Read more
This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost our rankings on those keywords and our traffic is gone! What happened?” Marlin, without seeing your backlink profile, I suspect your rankings declined because Google … Read more
Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems with product descriptions … Read more
Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is about, and are factored into Google’s ranking algorithms. Even new website owners are working on their titles for these reasons. However, … Read more
