If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of the same benefits without requiring the help of a developer. With BigQuery, you can efficiently … Read more
Not sure what to focus on to improve your website’s rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Watch our on-demand webinar for an exclusive … Read more
No one can perfectly predict the future, but it turns out some are better at it than others. A study of over 1 million judgments from thousands of people found “super forecasters”: people who have significantly higher success rates at predictions. What separates super forecasters from lousy forecasters? They change their minds gradually based on … Read more
Google’s John Mueller responded to a question on LinkedIn to discuss the use of an unsupported noindex directive on the robots.txt of his own personal website. He explained the pros and cons of search engine support for the directive and offered insights into Google’s internal discussions about supporting it. John Mueller’s Robots.txt Mueller’s robots.txt has … Read more
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand. Source link
OpenAI’s Sam Altman answered questions about challenging Google’s search monopoly and reveals that he’d rather entirely change the paradigm of how people get information rather than copy what Google has been doing it for the past twenty+ years. His observations were made in the context of a podcast interview by Lex Fridman. What Altman proposed … Read more
YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated in YouTube’s announcement: “Viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.” To address this growing demand, YouTube will … Read more
TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play duration Search value Audience engagement The new Creator Search Insights tool provides data on trending search topics, helping you to create content that meets TikTok’s … Read more
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in … Read more
SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing needs and demands of consumers, integrating AI into search engines, and the influx of new generative AI SEO and content tools have forced organizations to … Read more
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more
AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an accelerated uptake in the use of AI tools – and especially in AI content generation. Revisiting an article we wrote pre-ChatGPT, we have reassessed our … Read more
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has … Read more
Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the fact that the claim fails to account for seven facts that call into question the accuracy of the prediction and demonstrates that it simply does … Read more
Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more
Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a central part of digital marketing. Knowing which keywords to go after and which to hold off on can make or break the marketing budget. Here are a few considerations when choosing your keyword champion: How … Read more
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships. Source link
