International SEO For 2024: 9-Point Checklist For Success

International SEO For 2024: 9-Point Checklist For Success

Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more

Duda Website Builder For Agencies Adds More AI Tools

Duda

Duda has announced the addition of new AI assistant features that help digital agencies scale their website creation and optimization, making it easier for them to handle more clients without increasing costs. Duda Website Builder For Digital Agencies Duda is a proprietary website builder platform created specifically for digital marketing agencies that allows them to … Read more

Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

In this photo the Google logo is displayed on the smartphone screen with CEO Sundar Pichai in the background.

In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more

38% Of Webpages From 2013 Have Vanished, Pew Study Finds

Angry man with empty file folder, No data and Data search not found concept

A new study by Pew Research Center reveals the fleeting nature of online information: 38% of webpages from 2013 are no longer accessible a decade later. The analysis, conducted in October, examined broken links on government and news websites and in the “References” section of Wikipedia pages. The findings reveal that: 23% of news webpages … Read more

Google’s AI Vision Driven By Panic, Not User Needs: Former Product Manager

A 16-year Google veteran is raising concerns about the company’s current focus on AI, labeling it a “panic reaction” driven by fear of falling behind competitors. Scott Jenson, who left Google last month, took to LinkedIn to critique the tech giant’s AI projects as “poorly motivated and driven by this mindless panic that as long … Read more

Learn SEO: A Blueprint From Beginner To Advanced

Learn SEO: A Blueprint From Beginner To Advanced

In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online. Search engine optimization (SEO) is about improving your website’s … Read more

Using AI Ethically In SEO

A stylized graphic of a robotic hand, representing Ethical AI, gripping the center of a balanced scale, set against a dark background. The scales are empty, and the design uses shades of blue

AI can help brands and marketers be more efficient and productive and do things quicker, but it is not perfect and does have some drawbacks. With the rise and adoption of AI into SEO workflows, processes, and tools, SEO pros must take an ethical approach to artificial intelligence. What exactly does an ethical approach to … Read more

Google Hints At Improving Site Rankings In Next Update

Google Hints At Improving Site Rankings In Next Update

Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in response to a discussion on X about the impact of March’s core update and September’s helpful content update. In a series of tweets, Mueller acknowledged … Read more

Google Reveals Two New Web Crawlers

Google Reveals Two New Web Crawlers

Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers. It should be noted that the data scraped by these … Read more

YouTube Unveils New Content And Ad Offerings At Brandcast

In this Photo the YouTube logo is displayed on The Apple smartphone screen

YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports announced an agreement for YouTube TV to show the locally televised WNBA Friday night games on ION in both the home and away markets of … Read more

TikTok Trends 2024: The Most Important Trends To Watch

TikTok Trends 2024: The Most Important Trends To Watch

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.