New AI Model Outperforms Google’s Powerful PaLM-2

New AI Model Outperforms Google's Powerful PaLM-2

Inflection AI, the creators of the PI AI Personal Assistant announced the creation of a powerful new large language model called Inflection-2  that outperforms Google’s PaLM language model across a range of benchmarking datasets. Pi Personal Assistant Pi is a personal assistant that is available on the web and as an app for Android and … Read more

Google Removing Crawl Rate Limiter Tool From Search Console

Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it unnecessary. Search Console Crawl Rate Limiter Tool The crawl rate limiter tool was introduced to search console fifteen years ago in 2008. The purpose of … Read more

39 Emotions Digital Marketers Can Use In Advertising

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or intense emotions twice as much as ones that elicited “low-arousal” or moderate emotions.” For the … Read more

Google On Traffic Metric & SEO

Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with other possibly more important goals. Traffic As A Measure Of Success? One of the most misinformed things that search marketers do is measure their success … Read more

Search Console Insights: What The Report Can Tell You

The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance and informing your SEO strategy.   While some people may just take a quick glance at the numbers and move on, your Search Console Insights reports can provide vital insights into how users … Read more

Google Performance Max: Everything You Need To Know

Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more

Google Performance Max: Everything You Need To Know

Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more

Google Bard’s Latest Update Enhances Understanding Of YouTube Videos

Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhancement promises to be useful in many settings, I decided to put Google Bard’s “understanding” capabilities to the test. Google Expands Capabilities Of Bard’s YouTube Extension According to the latest updates page for Bard, … Read more

The Role Of Blog Content And Multiple Search-Friendly Formats In 2024

There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I will share insights into how generative AI has added a new element to this relationship. Google’s recent updates about helpful and valuable content have reignited … Read more

Google: What If Site Quality Is Simpler Than People Think?

Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know. Site Quality Is Not Rocket Science The first point … Read more

ChatGPT Alpha Appearing Alongside High Demand Error Messages

Some ChatGPT users are experiencing high-demand errors on the OpenAI systems, and “ChatGPT Alpha” appears in the model selection dropdown. In addition to the new voice features available for all ChatGPT users, is OpenAI about to launch ChatGPT Alpha? Screenshot from ChatGPT, November 2023 OpenAI is working on elevated errors on the API and ChatGPT. … Read more

OpenAI Announces Free ChatGPT Voice Capabilities In Mobile App

ChatGPT’s latest update brings voice interaction to all users for free. Learn how this could reshape your approach to content and SEO. ChatGPT’s voice feature is now available to all users, marking a significant shift in AI and tech inclusivity. This update offers fresh opportunities for brand marketers and SEO professionals to explore voice-optimized strategies. … Read more

Google Downplays AI Threat To Human Content Creation

In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in content creation. They see AI as something that can enhance and supplement human creativity rather than something that will make human creators obsolete. During the … Read more

Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’

In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the basics right first. Martin Splitt, Gary Illyes, and John Mueller of Google’s Search Relations team explained that many websites still need help with basic technical … Read more

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