Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality
Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth. Source link
SEO
The Hybrid Human-AI Strategy In The Era Of Google SGE
In the evolving digital landscape, the importance of a hybrid human-AI strategy in content creation cannot be understated. By combining human expertise with the unparalleled data analysis capabilities of AI, content creators are in a unique position to produce content that not only informs but also deeply resonates with readers. AI can quickly identify data … Read more
How to Leverage Content and AI-powered Tools in Your Content Writing
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs Source link
How To Find The Best SEO Keywords That Win The Customer Over (& Why It’s Important)
Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more
Google Announces New Structured Data For Educational Videos
Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos. This new structured data for learning videos enables Google Search to understand the content better and … Read more
Google On Topical Authority: Don’t Worry About It
John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more
Google Takes Legal Action Against AI Scammers & Copyright Fraud
Google announced it’s pursuing lawsuits against two groups that have sought to exploit the company’s services and users. Lawsuit Targets Scammers Abusing Hype Around AI The first lawsuit targets scammers who misled social media users about Google’s new AI chatbot Bard. “As public excitement in new generative AI tools has increased, scammers are increasingly taking … Read more
List Of 16 GPT SEO AI Tools Publicly Available Right Now
OpenAI recently offered paid subscribers the ability to create their own custom GPT and many in the search community have created and shared the tools. Here is a partial list of some of the latest SEO related GPT agents that have been created and shared within the past few days. The ability to create ones … Read more
Using Local Business Partnerships To Build Authority And Visibility
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness … Read more
Harnessing Generative AI for SEO and Content Success – Whiteboard Friday
Unlock the potential of generative AI for SEO and content success with Alisa Scharf. Source link
Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO
Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google’s Bard with its Director of Product … Read more
A Guide To Diagnosing SEO Traffic Drops
Today’s Ask an SEO question is a common one, both from SEO pros and from clients. I’m going to focus more on the first part: What causedi my traffic to drop month over month? Here’s the full question from Britney in Houston, who writes: What would cause a company’s organic search traffic to sharply decline … Read more
Mullenweg Confirms Tumblr Failed But Not Closing
A leaked internal memo from Matt Mullenweg to the staff at Tumblr outlined plans to shift employees out of Tumblr to other teams in Automattic and run Tumblr on with significantly reduced staffing. Matt Mullenweg subsequently confirmed that the leak was genuine and offered an explanation of what’s going on with Tumblr. Tumblr Not Earning … Read more
Custom GPTs: New Ways To Utilize ChatGPT For SEO & Marketing
Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available to more users, I thought I would share some examples for SEO and marketing. To recap, Custom GPTs give ChatGPT Plus and Enterprise users the … Read more
OpenAI Resolves Periodic ChatGPT And API Outages Caused By DDoS Attacks
OpenAI has resolved periodic outages, as detailed in the company’s latest incident report, which reflected an abnormal traffic pattern due to a DDoS attack earlier today. Screenshot from OpenAI, November 2023 OpenAI implemented a fix for the incident yesterday and was monitoring periodic outages. FYI: We are dealing with periodic outages due to an abnormal … Read more
Senate AI Insight Forum Considers Who’s Liable For AI Harm
The U.S. government Senate AI Insight Forum discussed solutions for AI safety, including how to identify who is at fault for harmful AI outcomes and how to impose liability for those harms. The committee heard a solution from the perspective of the open source AI community, delivered by Mozilla Foundation President, Mark Surman. Up until … Read more
Google’s Plan For Ad Targeting Without Third-Party Cookies
As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid out its vision for a cookie-less future during a recent question-and-answer video from Radhika Mani, Google Display Ads’ Senior Product Manager. The video comes as … Read more
Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times
According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a set of metrics developed by Google to quantify the user experience on web pages. The three key metrics are Largest Contentful Paint (LCP), which measures … Read more
