Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways of thinking about outbound links. 1. A Page Is About Multiple Subtopics One thing people worry about is whether linking … Read more
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will be reckoning on the way after their strategies end in failure. This is what Eli had to say: “Too many … Read more
Google’s John Mueller debunked the common recommendation that it’s good to link out to other websites for SEO and ranking benefits. Canonical SEO The word canonical (in the context of facts and rules) means ideas and beliefs that are commonly accepted as true and correct. SEO has a number of canonical beliefs that data back … Read more
Google integrates Gemini AI into Chrome’s address bar, expanding user access to AI assistance while web browsing. Chrome now integrates Gemini AI in the address bar. You can access Gemini by typing “@gemini” in Chrome. Gemini in Chrome can’t see your browsing context. Source link
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality. Google relaunches AI image generation with improved quality and safeguards. New model restricts generation of identifiable individuals and minors. Rollout begins with Gemini Advanced, Business, and Enterprise users. Source link
Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco. The suit alleges that Google has illegally leveraged its monopoly in general search to dominate the local search and local search advertising markets, harming competition and consumer choice. Key Allegations Yelp’s complaint accuses Google of engaging in anticompetitive conduct, including: Self-preferencing … Read more
Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and compete significantly with larger companies, we SEO pros and content strategists need to work harder to develop unique, fresh, niche strategies. However, whenever we think … Read more
This week’s Ask An SEO question comes from Carrazana in Cuba, who asks: “How do you find the right, long-tail keywords for articles? I can not find the right keywords and long tail keywords for my post and articles. I use keywords everywhere.” Great question, Carrazana! Lots of content professionals struggle with finding long tail … Read more
Google announced a new feature for Gemini AI called Gems that are pre-defined specialized experts to help users code, coach, create content, brainstorm and handle other tasks. Gems will soon roll out with premade experts and the ability for user to create their own experts to handle specific tasks. What Is Gemini Gems? Gemini Gems is … Read more
Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search tools in the Trends interface and explains how they help identify actionable data. The seven ways to explore and share are: Punctuation By Language Comparison … Read more
Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent Management Platform (CMP) setup will roll out globally over the next few weeks. ⏩ Introducing: Tag Diagnostics + new Consent Management setup in Google Ads, … Read more
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and helps identify potential data accuracy issues. Tag Diagnostics is integrated across Google Ads, Tag Manager, and Analytics. Source link
A WordPress plugin add-on for the popular Elementor page builder recently patched a vulnerability affecting over 200,000 installations. The exploit, found in the Jeg Elementor Kit plugin, allows authenticated attackers to upload malicious scripts. Stored Cross-Site Scripting (Stored XSS) The patch fixed an issue that could lead to a Stored Cross-Site Scripting exploit that allows … Read more
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based bidding is a strategic approach that allows businesses to focus on optimizing campaigns for conversions that truly matter. We’ve seen value-based bidding work for online … Read more
Google’s Martin Splitt answered a question about whether internal nofollow links and noindex meta robots directives send the wrong signal to Google that the website is low quality. Nofollow Link Attribute The nofollow link attribute came about as a standard created by Google, Yahoo and Microsoft that publishers can use to signal that a link … Read more
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google … Read more
Google’s John Mueller answered a question the question of how long it takes for SEO to work and what it means if rankings don’t change after a year. Sometimes best practices doesn’t work and John Mueller explains why this sometimes is the case. What Is SEO? There is no single definition of SEO. What constitutes … Read more
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams. YouTube is expanding course creation to more creators. Courses can be free or paid, offering new monetization options. Features include quizzes, completion badges, and dedicated channel tabs. Source link
