Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do you stand out above the rest and ensure you’re not presenting to only a few dozen audience members? It’s a fact of life that many … Read more
In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has steadily raised the bar for “quality” content. Quality: A Key Factor in Indexing & Crawling Frequency Illyes described the indexing stage, which involves analyzing a … Read more
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more
Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll be paused again. This news was met with mixed reviews. Some (including me) are thrilled that Google is taking a … Read more
If you haven’t set up a 2024 game plan, you’re not alone. Many search engine marketers and PPC professionals are late, or just terrified of what is to come this year. I recognize most of us have still not recovered from the dumpster fire that was 2020 (just look at my beloved NY Jets as … Read more
Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively. Source link
Google’s discussions and forums carousel in search results has sparked concern among SEO professionals, who worry that the prominence of forum content could lead to misinformation and scams. Google’s Search Liaison, Danny Sullivan, has acknowledged the issue and stated that feedback has been passed along for further evaluation. Sullivan also addressed the broader concern regarding … Read more
Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues. Google has released a video tutorial on identifying Interaction to Next Paint (INP) issues using Chrome DevTools. INP has recently replaced First Input Delay (FID) as a Core Web Vital. Follow the steps outlined in the tutorial to assess and … Read more
Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed overwhelming for many, myself included. Data scraping can power many SEO tasks, such as auditing, competitor analysis, and examining website and data structure. Google sheets … Read more
A post in the r/SEO subreddit by Google’s Danny Sullivan that was meant to dispel a misinformed observation was apparently removed by a moderator with zero explanation and then it returned. This isn’t an isolated incident, posts by John Mueller have also been removed without explanation, giving a perception that the r/SEO moderation is biased … Read more
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was able to realize my dream. It wasn’t an easy journey, and I made plenty of mistakes along the way. If only I had known then … Read more
As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using search engines to find local products and services, optimizing for local search has become a key component of any successful SEO strategy. In this article, … Read more
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started. Source link
In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how to crawl the web even less. This comes on the heels of a Reddit post discussing the perception that Google is crawling less than in previous years. While Illyes clarifies that Google is crawling roughly … Read more
Google’s John Mueller answered a question about whether the March Core Update was finished and whether it’s okay to begin fixing things in response to the update. Core Update Question On Reddit The person asking the question wanted to know if the core update was finished because they’ve experienced a 60% loss in traffic and … Read more
Google announced that it’s shutting down the Contribute feature for Google Translate, which allowed users to suggest translations to improve the tool’s quality. The decision comes as Google Translate has seen significant advancements in recent years, mainly due to the evolution and learning of its underlying systems. The Launch Of The Contribute Feature Launched in … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more
With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming. There are many tools for keyword research, competitive analysis, keyword rankings, and all the other tasks we complete as SEO pros. The number of SEO tools available continues to grow, and it can be challenging … Read more
