B2B SEO in 2023: What’s New and How to Adapt Your Strategy for Success

B2B SEO in 2023: What's New and How to Adapt Your Strategy for Success

In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools … Read more

How to Make a Chart or Graph in Excel [With Video Tutorial]

How to Make a Chart or Graph in Excel [With Video Tutorial]

Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it’s no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone … Read more

Google Cloud Introduces Generative AI Support In Vertex AI

Google Cloud Introduces Generative AI Support In Vertex AI

Google is rolling out an update to its cloud-based machine learning platform, Vertex AI, which brings support for generative capabilities. This addition makes making advanced generative AI models accessible to individuals and businesses beyond the realm of data science and engineering. Enabling Access To Advanced Generative AI Models Generative AI support on Vertex AI provides … Read more

Email Community Spotlight: Val Geisler – Litmus

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting … Read more

Introducing: YouTube Shorts Scheduling

Introducing: YouTube Shorts Scheduling

It’s the latest major vertical video player, a search engine behemoth, and it just crossed 50 billion daily views. We’re talking, of course, about YouTube Shorts, and we’re excited to share that it’s the newest platform supported by Buffer. If you’re already posting to Reels or TikTok, Buffer can now help you post to Shorts … Read more

Google Enhances Bard’s Reasoning Skills

Google Enhances Bard's Reasoning Skills

Google’s language model, Bard, is receiving a significant update today that aims to improve its logic and reasoning capabilities. Jack Krawczyk, the Product Lead for Bard, and Amarnag Subramanya, the Vice President of Engineering for Bard, announced in a blog post. A Leap Forward In Reasoning & Math These updates aim to improve Bard’s ability … Read more

WordPress.org vs WordPress.com: What’s the Difference?

Wordpress.org vs WordPress.com: What’s the Difference?

WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com. In this post, we’ll answer the question, “What is the difference between WordPress.com and … Read more

How AI Marketing Agencies Give Law Firms A Competitive Edge

How AI Marketing Agencies Give Law Firms A Competitive Edge

An AI (Artificial Intelligence) marketing agency is a company that combines AI technology with marketing expertise to help law firms capture the attention of clients, become more efficient, and improve profitability. In today’s legal industry, law firms always look for innovative ways to stay ahead of the competition. One avenue that has helped law firms … Read more

The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

Whether you’re working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, “what is an SLA and how do I write one?” Traditionally, an SLA serves to define exactly what a customer will receive … Read more

Microsoft Advertising Boosts Analytics & Global Reach In June Update

Microsoft Advertising Boosts Analytics & Global Reach In June Update

Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website performance analytics, improve cross-device conversion tracking, expand into new global markets, and integrate more seamlessly with other platforms. Introducing Universal Event Tracking Insights This month’s standout news is the introduction of Universal Event … Read more

WordPress Now Has An AI Content Generator – Free Access Available

WordPress Now Has An AI Content Generator - Free Access Available

Jetpack unveiled a new WordPress plugin that integrates AI directly into the WordPress editor, allowing publishers to generate content within the WordPress publishing workflow. Jetpack by Automattic Automattic is a software development company that is behind many widely used plugins, software and websites, like WooCommerce, WordPress.com, Tumblr, Akismet and Jetpack. Founded by Matt Mullenweg, the … Read more

Why U.S. Brands Lose $2.4B A Year From Local Invisibility

Why U.S. Brands Lose $2.4B A Year From Local Invisibility

A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive. So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and maximize your brand’s visibility? On May 31, I moderated a webinar from SOCi’s Monica … Read more

What is AI bias? [+ Data]

What is AI bias? [+ Data]

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased.  And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information.  It’s clear that business professionals are worried about AI … Read more

5 Ways To Stop Clients From Leaving Your SEO Agency

5 Ways To Stop Clients From Leaving Your SEO Agency

This post was sponsored by Accelo. The opinions expressed in this article are the sponsor’s own. Fear is a prevalent collective emotion these days. And it’s no wonder: The mainstream media feeds us alarmist content daily. In business, you might feel a similar kind of dread when you compare your agency offerings to bigger, lower-cost … Read more

Exploring The TikTok Creative Center: Essential Tips And Tricks For Beginners

Exploring The TikTok Creative Center: Essential Tips And Tricks For Beginners

TikTok is one of the most popular social media platforms that not only lets creators express their creations but also helps various viewers to consume content. However, with the presence of a large number of trends, it can be a bit tricky to stay fully updated regularly. TikTok Creative Center is one such platform that … Read more

What are ISVs? [Examples, Benefits, and More]

What are ISVs? [Examples, Benefits, and More]

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come … Read more

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