The complete guide to finding your Instagram target audience

The complete guide to finding your Instagram target audience

You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably getting creative with all the cool features such as stickers and Reels. But are you connecting with your Instagram target audience? While creativity is essential for marketing success, you won’t get too far with it if you’re not marketing to … Read more

13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of … Read more

How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle.  In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and … Read more

How HubSpotters Are Enhancing Their Content with AI

How HubSpotters Are Enhancing Their Content with AI

AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you’re unsure how … Read more

Why Web Hosting Matters For Your eCommerce Store

Why Web Hosting Matters For Your eCommerce Store

The world of eCommerce has grown exponentially over the years, with online stores contributing to a multi-billion dollar industry. At the heart of every successful eCommerce store, whether it is on WooCommerce or Shopify, is an efficient, reliable, and secure website. But it’s not as simple as that. Many factors determine your online success. For … Read more

Crypto Trading: The Ultimate Guide for Beginners

beginner crypto trading

The process of purchasing and selling cryptocurrencies is known as cryptocurrency trading. Cryptos can be traded by speculating on their price movements using CFDs (contracts for difference). CFDs are leveraged derivatives allowing you to trade cryptocurrency price movements without owning any underlying coins. Derivatives trading involves going long (‘buy’) or short (‘sell’) a cryptocurrency based … Read more

New Ecommerce Exploit Affects WooCommerce, Shopify, WooCommerce, Magento

New Ecommerce Exploit Affects WooCommerce, Shopify, WooCommerce, Magento

A serious hacking attack has been exploiting ecommerce websites to steal credit card information from users and to spread the attack to other websites. These hacking attacks are called Magecart style skimmer and it’s spreading worldwide across multiple ecommerce platforms. Attackers are targeting a variety of ecommerce platforms: Magento Shopify WooCommerce WordPress What Does the … Read more

Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers

Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers

Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence. While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone … Read more

YouTube Reverses Election Misinformation Policy

YouTube Reverses Election Misinformation Policy

In a significant policy shift, YouTube announced it wouldn’t remove content suggesting that fraud, errors, or glitches occurred in the 2020 US Presidential and other US elections. The company confirmed this reversal of its election integrity policy on Friday. In this article, we’re diving deep into YouTube’s decision. What led to this point? It’s not … Read more

Google’s John Mueller On Domain Selection: gTLDs Vs. ccTLDs

Google's John Mueller On Domain Selection: gTLDs Vs. ccTLDs

Google Search Advocate, John Mueller, has shed light on the difference between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), offering practical advice to businesses and SEO professionals. His comments arrive amidst the recent update by Google that categorizes .ai domains as gTLDs, moving away from their previous association with Anguilla, a British … Read more

Google’s John Mueller Seeks Advice On Hiring SEO Consultants

Google's John Mueller Seeks Advice On Hiring SEO Consultants

Google Search Advocate, John Mueller, has turned to Twitter seeking advice on what to consider when hiring an SEO consultant. He posed the question on behalf of someone running an animal park, indicating the need for a local SEO consultant to enhance their online presence. “Does anyone have recommendations in terms of people/companies & things … Read more

The Top Benefits of AI for Marketers [State of AI Data]

The Top Benefits of AI for Marketers [State of AI Data]

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find … Read more

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