If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. These valuable insights can … Read more
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up GA4 custom events. Types Of Events That GA4 Automatically Tracks By Default Google Analytics 4 automatically tracks several events … Read more
Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data. In this post, you’ll learn three ways to create segments in Google Analytics to help you isolate and analyze your data to uncover opportunities. Table of Contents … Read more
Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a fast-evolving technology and regulatory landscape, GA4’s new features surpass its core functionality of understanding consumer behavior across digital platforms. The updated analytics tool uses Google … Read more
Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google is introducing a new “calculated metrics” feature that allows you to create custom metrics tailored to your business needs. According to a statement from Google, … Read more
Google Search Console is a great tool for SEO pros. But as many of us know, using the interface exclusively comes with some limitations. In the past, you often had to have specific knowledge or the help of a developer to overcome some of them by pulling the data from the API directly. Google started … Read more
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The previous platform provided easy-to-use reports at marketers’ fingertips in an instant. It’s easy to have a love/hate relationship with Google Analytics … Read more
Some marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton … Read more
You may not realize it, but many of the data-driven insights in GA4 that you utilize daily are powered by AI. Features like automated insights, custom insights, and personalized recommendations showcase the power of AI to guide better marketing decisions. In a recent video on the Google Analytics YouTube channel, Google’s Developer Relations Lead, Matt … Read more
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by … Read more
Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that we have launched the GA4 Reports Builder for Google Sheets 🥳https://t.co/ROVqk0ywxA — Matt Landers (@matt_landers) August 14, 2023 The new Google Workspace add-on, published on August 10, aims to simplify the reporting process. But does … Read more
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut … Read more
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright side, this is a great time for you to reassess your client goals and how you track their campaign success. Goal-setting With … Read more
Google has introduced a new capability for Google Analytics 4 (GA4), allowing you to apply additional filter types to reports. Now, you can customize reports more granularly using match types such as ‘begins with,’ ‘exactly matches,’ and regex (regular expressions). Detailed Insight With Report Filters Filters allow you to customize the data shown in Google … Read more
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with Drew Blumenthal, Founder & CEO at Digital Drew SEM. He walked through all of GA4’s new reports and new metrics so you can understand what … Read more
Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools? If so, here are 10 tools that offer a nice alternative. They may not be as robust as Google Analytics, but sometimes you just want … Read more
Data analytics offers a lot of new opportunities for the transformation of learning experiences and improve student outcomes. By systematically analyzing educational data, such as student performance and engagement metrics, educators can gain valuable insights to inform decision-making and enhance educational practices. We at Double Cloud decided to explore the power of data analytics in … Read more
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action. “I really keep pushing marketers to start this process as soon as possible,” says Robbert. “Waiting until closer to the deadline … Read more
