‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?

‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?

Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer. As the social giant turns 20 this year, they know a big chunk of their … Read more

Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting

Reddit's Strategy To Attract Advertisers: Interest-Based Targeting

As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, Jyotsna (Jyoti) Vaidee, Reddit’s VP of Ads Product, shared insights into how the platform is evolving to serve advertisers better while … Read more

12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]

12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of troubleshooting. But you can’t just turn it off and turn it back on (like I do with my almost-10-year old laptop when it freezes). You … Read more

The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]

The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]

Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is … Read more

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