Logos are ubiquitous in our modern world. From global corporations to local businesses, logos visually represent a brand’s identity and serve as a critical tool in communicating with customers. But have you ever wondered why some logos stick in our minds while others are forgettable? The answer lies in the psychology behind logo design. Logos … Read more
![7 Pieces of Content Your Audience Really Wants to See [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/most-popular-types-of-content.jpgkeepProtocol.jpeg "7 Pieces of Content Your Audience Really Wants to See")
Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. … Read more
![Audience First SEO With HubSpot [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/Audience-First-SEO-With-HubSpot-Podcast.jpg "Audience First SEO With HubSpot [Podcast]")
In today’s digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into … Read more
Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and engage customers. And that’s why 59% of marketers plan to up their investment in Instagram this year. But if you’re not thrilled with your Instagram growth and engagement, you’re not alone. Competition on the platform is … Read more
Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp, a company dedicated to helping its clients better understand buyer psychology. … Read more
Successful businesses know their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more
It’s impossible to connect with a crowd of faceless nobodies. You have to know whom you’re marketing to if you want your marketing to be effective. Audience analysis can help. Here’s how to get started. Read the full article at MarketingProfs
