I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated … Read more
Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and why they matter for SEO. Their conversation reveals details about Google’s decisions that affect how we optimize websites. Why Some Web Protocols Become Standards While … Read more
It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m … Read more
![12 Benefits of Content Marketing [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Untitled-design-2024-11-25T181840.691.jpg "12 Benefits of Content Marketing [+ Examples]")
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales. If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog. … Read more
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work … Read more
Marketers are rightfully obsessed with metrics. With markets increasingly competitive and globalized, staying on top of data is essential for understanding overall business performance and making informed decisions. However, it’s important to remember that your customers are more than just data points. How they feel about you and your brand is an important factor in … Read more
US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it’s forecast to reach $1,388.4 billion by 2035—a CAGR of 11.2% from 2024 to 2035—according to a report published by Allied Market Research, Two of the factors fueling such growth are … Read more
Nowadays, an effective online presence is the key factor of business success. This is exactly the reason why mobile apps are the perfect means for innovation and profit. Among three billion mobile phone users worldwide mobile technology is one of those that has hugely affected consumers’ way of life at every corner. Mobile apps offer … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Lately, it seems we don’t have a conversation with prospects or clients in which they don’t raise the topic of artificial intelligence (AI). But when pressed about what they mean by AI, many are at … Read more
In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal role in pitching and promoting products or services to decision-makers. The remarkable reach and profound impact of video marketing benefits all industries. Video … Read more
White-label SEO has gained popularity as more and more businesses realize the significance of establishing an online presence. Essentially, white-label SEO involves contracting out SEO services to a third-party provider who then delivers those services under the client’s branding. This enables businesses to offer SEO services to their customers without the need to invest in … Read more
Businesses like yours constantly strive to improve customer engagement, streamline operations, and increase revenue. The WhatsApp chatbot is a fantastic tool that has proven to be a game changer. Brands all over the world, whether small or huge, are making use of the tool to drive engagement and revenue. Well, are you still wondering what … Read more
When it comes to influencer marketing, C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets … Read more
Software development kits (SDKs) and application programming interfaces (APIs) are both integral tools for connecting software applications together. While they share some similarities in enabling communication between apps, there are some critical differences between SDK and API in how they are implemented and the use cases they are best suited for. Understanding the unique benefits … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
Law firms have a great chance to connect and engage with mobile customers when their websites are responsively designed. Your website will be mobile-friendly, compliant with modern web standards, and attract more visitors. However, responsive web design is more than just creating a visually pleasing website. A website is an essential component of your company, … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
International education is something all students look up to. Yet, only a few dare to take the step and apply to international universities. You need to understand how studying in a foreign country can keep you ahead in the race. Reports show that 68% of international students claimed that studying abroad accelerated their chances of … Read more
