From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search. Brace yourself for a new era in 2025. Watch on-demand as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top … Read more
![Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/social-media-challenges-1-20241125-7808170.webp.webp "Top 6 Social Media Marketing Challenges in 2024, According to")
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Ask PR professionals what keeps them up at night, and nine times out of ten they’ll say the shrinking media landscape. I don’t need to recount the specific stats about repeat layoffs at major publications, … Read more
![Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/native-entrepreneur-challenges.webp.webp "Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert")
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many … Read more
A Google Chrome Engineer published a LinkedIn post outlining the new Chrome AI History feature and the signals it uses to surface previously visited sites. The post illustrates that natural language browser history search could become a traffic source, and SEO must evolve in response. History Search Powered By AI Google recently announced a new … Read more
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? The better you do, the bigger you get. And the bigger your group gets, the harder it is to do the things that … Read more
A recent study of 121 B2B CMOs and marketing leaders has uncovered current marketing industry challenges. The study by Bospar, CMO Huddles, and Redpoint examines the concept of an “underground recession” in marketing departments and its implications for professionals in the field. Key findings include: Budget constraints and their impact on marketing strategies Changing deal … Read more
![Community Management Challenges and How to Overcome Them [Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/Untitled-design-2024-06-26T160408.200.jpg "Community Management Challenges and How to Overcome Them [Expert Tips]")
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled. Community management challenges are real and can be hard to navigate if you’re new to the field. Fortunately, I … Read more
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of … Read more
Are the days of organic SEO numbered? That’s the idea raised by a search scientist’s assessment of Google’s AI-powered disruptions. At MozCon’s 20th annual conference, Tom Capper, Moz’s Senior Search Scientist, provided a data-driven reality check. Capper warned attendees “At the end of this talk, I’m going to tell you that full-funnel organic marketing is … Read more
In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Watch on-demand as we delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Lately, it seems we don’t have a conversation with prospects or clients in which they don’t raise the topic of artificial intelligence (AI). But when pressed about what they mean by AI, many are at … Read more
The drivers of success in the digital age of business are steadily shifting from bold and impulsive to analytical, data-driven decision-making. Companies collect, process, and benefit from large quantities of data to achieve their goals. Yet, they also have a responsibility to keep such data safe. This article delves into the idiosyncrasies of big data … Read more
It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local … Read more
Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Anthropic Unveils Claude 3 ChatGPT may be facing its stiffest competition yet. In a recent announcement, AI startup Anthropic, backed by Google, Amazon, and other significant VC investments, revealed … Read more
The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Watch … Read more
YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format. The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform. Collaborative Creativity Unleashed With … Read more
Managing SEO-related work for a site is about much more than optimizing the content or fixing broken links on the site. When it comes to managing SEO for multilingual and multinational sites, the amount of work not only increases due to the number of websites but also expands in order to coordinate effective activities and … Read more
