Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s AI-powered future. … Read more
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing Live press session, executives indicated that while clicks may be down, the visits that do happen are supposedly of higher quality. The session featured a panel including Jenny Cheng, Vice … Read more
Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more frequently with AI Overviews, they: Spend less time per visit. Aren’t crafting significantly longer or more complex queries. Now we turn to an even more … Read more
Matt Mullenweg portrayed himself as a victim in his dispute with WP Engine, claiming in a tweet and blog post that they are ‘trying to curtail’ his free speech. Social media responses ranged from polite debunking of his First Amendment claim to accusations of hypocrisy. TL/DR Of Dispute With WP Engine Matt Mullenweg, co-creator of … Read more
OpenAI has unveiled its latest language model, “o1,” touting advancements in complex reasoning capabilities. In an announcement, the company claimed its new o1 model can match human performance on math, programming, and scientific knowledge tests. However, the true impact remains speculative. Extraordinary Claims According to OpenAI, o1 can score in the 89th percentile on competitive … Read more
A new study finds that despite concerns about AI in online services, users are more satisfied with search engines and social media platforms than before. The American Customer Satisfaction Index (ACSI) conducted its annual survey of search and social media users, finding that satisfaction has either held steady or improved. This comes at a time … Read more
Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches on a range of topics, from technical issues to the role of AI, providing a thorough overview of the industry’s current state. Addressing hreflang Frustrations … Read more
According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a set of metrics developed by Google to quantify the user experience on web pages. The three key metrics are Largest Contentful Paint (LCP), which measures … Read more
Business insurance provides crucial protection for companies against unforeseen losses and liabilities. However, the true test of an insurance policy lies in the event of a claim. Successfully managing business insurance claims can be a complex process involving various stakeholders, paperwork, and communication. This comprehensive guide will take you through the key steps and best … Read more
HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. The Federal Trade Commission (FTC) is a federal agency charged with protecting and educating consumers as well … Read more
