Understanding your competitors is essential if you want to stay ahead. This means getting a nuanced perspective of their strengths and weaknesses—and understanding how your target audience perceives them. Competitive market research is the key to achieving this. It helps you better understand your top competitors and monitor market trends to refine your strategy based … Read more
![The Beginner's Guide to the Competitive Matrix [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/competitive-matrix-1-20240828-9831599.webp.webp "The Beginner's Guide to the Competitive Matrix [+ Templates]")
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive business landscape. The outcome of this knowledge gap wasn’t pretty, as many competitors quickly surpassed me. Turns out I am not alone — because if … Read more
Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the exact steps I follow to conduct competitor analysis and … Read more
Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your … Read more
In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into the current status and future trajectory of Google’s experimental AI chatbot. The interview offers a first-hand perspective into where Bard stands currently, where Google hopes to take it in the future, and how Google is … Read more
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three placements in Google’s results pages receive a staggering 77% of all organic clicks, it’s easy to see why competition is so fierce. One of … Read more
An AI (Artificial Intelligence) marketing agency is a company that combines AI technology with marketing expertise to help law firms capture the attention of clients, become more efficient, and improve profitability. In today’s legal industry, law firms always look for innovative ways to stay ahead of the competition. One avenue that has helped law firms … Read more
A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their … Read more
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that … Read more
Let’s face it – you probably don’t have the resources to run a proper marketing campaign. You are running your business and trying to earn money while keeping those pesky customers satisfied… or at least keep them coming back for more (shhh). The idea of keeping up with what consumers want is not an easy … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers don’t need to be told how difficult it is to stand out in their industries. Cutting through the noise to ensure your company is leading the conversation is an uphill battle for a lot … Read more
With the growing rise of competitive markets in various fields, the demand to hire the best people to be part of a growing community in a company is critical. Marketing is a tool in every business sphere, and it is required to have the right people who understand the trends, growth, and what it takes … Read more
One of the reasons SEO is such an exciting space is that we’re constantly being challenged to innovate. But that doesn’t mean you need to reinvent the wheel. That just isn’t scalable – especially not at the enterprise level. You need to keep proven tactics in your back pocket that you can adapt and modify … Read more
