Logos are ubiquitous in our modern world. From global corporations to local businesses, logos visually represent a brand’s identity and serve as a critical tool in communicating with customers. But have you ever wondered why some logos stick in our minds while others are forgettable? The answer lies in the psychology behind logo design. Logos … Read more
Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales. But how do you get it right? Here are some tips and examples. 9 Tips To Create Social Media Content … Read more
To understand human-centered design, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers — they’d welcome the opportunity to get offline.” … Read more
![Professional Email Address: How to Create One [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/professional-email-address-2.jpgkeepProtocol.jpeg "Professional Email Address: How to Create One [+ Examples]")
News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” is a reminder for your athletic years, it’s not a professional email address and can result in your email being ignored. That said, there’s probably at least one person who has the same name as you, … Read more
Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old … Read more
![How to Create the Best PowerPoint Presentations [Examples & Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/Powerpoint-presentation.jpgkeepProtocol.jpeg "How to Create the Best PowerPoint Presentations [Examples & Templates]")
Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations … Read more
Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your … Read more
![How To Create An Infographic In PowerPoint [+Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/how-to-create-powerpoint-infographics.jpegkeepProtocol.jpeg "How To Create An Infographic In PowerPoint [+Free Templates]")
To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation, including infographic design. But it can be intimidating to create your own infographic when you don’t have a design background. … Read more
In today’s competitive digital landscape, creating a successful marketing campaign requires a comprehensive strategy that includes research, goal-setting, and testing. To stand out in your industry or niche, you must aim to be unique and authentic and position yourself as an expert. An excellent promotional plan should have a hook, great visuals, catchy lines, unique … Read more
Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours, or very closely related. If a link has a rel=nofollow attribute, it’s called a “nofollow” link, and it does not pass domain authority to your … Read more
![5 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/marketing-plan.pngkeepProtocol.png "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year … Read more
Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group. What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group. … Read more
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process, allowing you to properly respond and drastically improving … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Podcasts aren’t only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that influences their purchasing decisions. … Read more
Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture … Read more
The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too. Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged … Read more
Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending … Read more
Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best … Read more
