At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by … Read more
Ever wonder how the most successful businesses in the world started? How did they create a globally recognised brand? Well, we take a deep dive into eight of the top brands in the world and outline their lessons and guidance on building a strong brand identity. It addresses the challenges many businesses face when creating … Read more
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But … Read more
![Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/gen-z-linkedin-1-20240930-6717535.webp.webp "Jade Walters is Creating Opportunities for Students of Color on")
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters … Read more
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator … Read more
![13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/creating-videos-for-instagram-featured.png "13 Tips for Creating Videos for Instagram Like the Brands")
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1 … Read more
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality … Read more
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple hubs operating as a service area business, your approach to local SEO needs to be tailored to meet your specific goals. It also needs to … Read more
Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. More work, communication, and socialization are being done online than ever, so having the best forum software to reach your community goals is a must. Online communities are particularly … Read more
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with. Whether you’re a UX … Read more
![Marketing Management - 10 Questions to Ask When Creating a Marketing Campaign [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/Marketing-Management-10-Questions-to-Ask-When-Creating-a.jpg "Marketing Management - 10 Questions to Ask When Creating a")
What are the big things you should be thinking about before you embark on a new marketing campaign? To help marketers understand the most important considerations, Semrush created an infographic (below). It looks at 10 key questions to ask when creating a campaign. And to help marketers understand when to ask what, each question has … Read more
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can … Read more
Whether you’re a gamer, a hobbyist, or simply connecting with a community of like-minded people, setting up your own chatting discord server is exciting. In this beginner’s guide, we will walk you through the process from A to Z, starting with understanding how Discord servers work. Plus, all the cool features that will make your … Read more
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update it periodically. To … Read more
As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to … Read more
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today’s rapidly changing … Read more
If you look up Matt Ragland’s name in the Buffer blog search bar, you’ll come across this article from over a decade ago – when Matt still referred to himself as an “aspiring blogger.” The term doesn’t apply now, as Matt has grown in leaps and bounds. Matt’s come a long way since that article, … Read more
Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation. Would you … Read more
