A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want … Read more

Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]

Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]

Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, … Read more

7 Influencer Marketing Tools For Brands and Creators

7 Influencer Marketing Tools For Brands and Creators

Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you’d like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. But with so many options available, … Read more

How to Find Influencers or Creators for Your Next Campaign

How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ, 55 percent of TikTok users state that they trust a brand more when it’s shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is … Read more

The Reason Why Google Uses The Word “Creators”

The Reason Why Google Uses The Word "Creators"

Google’s SearchLiaison responded to criticism over how they refer to website publishers with an answer that reflects not just changing times but also the practical reasons for doing so. The answer reflects how important it is for digital marketing to maintain the flexibility to bend with change. Change: There Isn’t Always A Motivation The discussion … Read more

7 Creators on Threads to Watch (+Lessons From Their Content)

7 Creators on Threads to Watch (+Lessons to Learn From Their Content)

Creating a strong presence on Meta’s Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.  From tech journalists to social media strategists, these creators … Read more

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value … Read more

Video Monetization: A Guide for Aspiring Creators

How to Monetize Your Video Content: A Guide for Aspiring Creators

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. It’s a low-hanging fruit for anyone with a smartphone.  In … Read more

Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You

Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You

An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve … Read more

How to Create Scroll-stopping YouTube Thumbnails (+ Tips from Top Creators)

How to Create Scroll-stopping  YouTube Thumbnails  (+ Tips from Top Creators)

If Ali Abdaal can’t think of a sufficiently intriguing thumbnail for his video ideas, he won’t even make the video. No matter how great the idea is, the YouTuber with 5 million subscribers revealed it’s not worth the effort of writing, recording, and editing a video if he doesn’t have a showstopper thumbnail for it … Read more

9 Leap Day Ideas for Your Social Media (With Examples from Real Brands + Creators)

9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more

YouTube Announces 4 New Studio Features For Creators

YouTube Announces 4 New Studio Features For Creators

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. The research tab gives creators a summary of what viewers are searching for on YouTube. … Read more

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a … Read more

The 17 Best Ad Networks For Content Creators In 2024

The 17 Best Ad Networks For Content Creators In 2024

In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power than ever before and have the ability to earn revenue from their craft in many different ways. But that doesn’t mean it’s easy. Content creators – whether they’re bloggers, videographers, … Read more

How to make money on YouTube in 2024 (and what creators should expect)

How to make money on YouTube in 2024 (and what creators should expect)

Trying to figure out how to make money on YouTube? Because there’s a big window of opportunity for monetizing videos. YouTube’s audience is massive. Viewers are logging in daily on the platform, watching hours upon hours of content each week. Not to mention YouTube’s ad revenue is predicted to reach a staggering $30.4 billion in … Read more

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