We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only … Read more
Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement states: “We’ve made it easier to use imported user data with audiences. Now, data you upload, joined via … Read more
Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to rewrite a page that’s too big and turn it into multiple topically relevant webpages. Google Product Structured Data Product structured data is essential for ecommerce … Read more
Data transfer is a crucial step for companies, involving moving information from one system to another. It is essential during system upgrades, software installations, or when implementing new tools. While data transfer brings advantages in terms of improved efficiency and access to data, it can also present challenges if not handled correctly. In this article, … Read more
![Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/social-media-losing-steam-.jpgkeepProtocol.jpeg "Which Social Media Channels are Gaining and Losing Steam in")
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 … Read more
![6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/ft-short-form-video-trends.webpkeepProtocol.webp "6 Short-Form Video Trends Marketers Should Watch in 2024 [New")
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we found that short-form video is the number one format marketers are using and will see the … Read more
Big data analytics software has become one of the cornerstones of success for many big industries. The manufacturing industry is especially affected by it quite significantly. You should be well aware of the scenarios while reaching your business goals with ease. Proper data analytics software can help your business to grow at a faster pace. … Read more
Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change in requirements. This change was made without any formal announcement or notation in the developer pages changelog. Vacation Rentals Structured Data These specific structured data types … Read more
![The Best Times to Post on Social Media in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/if40gtl1eUNNl92f1YN87mMwhXCYKPaRSiGVIdl3pQ-ptb-7V8kCRdJL4jwm49C1YyXRfhEYWFnrc5oQ4DYq4CnY6Gx_OfdbGCCWUVE3-BBWvGrdL7oV5k7btX7N1sIvYyKPVRm2OrDguiNhTqhGK9ckeepProtocol.png "The Best Times to Post on Social Media in 2024")
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role. So, if you are wondering what the best times to post on social media in 2024 are, I have got … Read more
Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data from Google’s Chrome User Experience Report (CrUX), which collects real-world metrics across millions of websites. “The average website takes 1.3 seconds to load the main page … Read more
Google updated the structured data documentation for the Structured Data Carousels (beta) that show rich results for qualifying topics. The new documentation clarifies specific requirements and makes it more explicit that the rich results features are limited to a single geographic area. Structured Data Carousels (beta) Carousels Structured Data (beta) enables web publishers that aggregate … Read more
![9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/advertising-trend.pngkeepProtocol.png "9 Advertising Trends to Watch in 2024 [New Data +")
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in … Read more
Every company should strive to be driven by data. As organizations and technologies become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or … Read more
![47 B2B Marketing Stats to Know This Year [+HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/b2b-marketing-stats.pngkeepProtocol.png "47 B2B Marketing Stats to Know This Year [+HubSpot Data]")
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no … Read more
Solid-state drives (SSDs) have become the workhorses of modern computing, offering lightning-fast boot times and superior responsiveness to traditional hard disk drives (HDDs). However, even these technological marvels are resistant to data loss. Accidental deletion, formatting errors, or hardware malfunctions can leave you scrambling to search for SSD data recovery options… This article explores SSD … Read more
Google updated it’s documentation to add a new 3DModel markup Type to the Product structured data type, connecting the two by the use of the subjectOf property. Understanding The New Structured Data Property A structured data Type is an entity or a concept (like EatAction or DrugCost). Some common structured data Types most people are … Read more
WordPress security researchers at Patchstack published their annual State of WordPress Security whitepaper that showed an increase of high and critical severity vulnerabilities, highlighting the importance of security for all websites on the WordPress platform. XSS Is Top WordPress Vulnerability Of 2023 There are many kinds of vulnerabilities but the most common by far was … Read more
