If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges. Most marketing guidance centers on the perspectives of brands that are already established or … Read more
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household … Read more
Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search rankings and user experience for the big brands. Local SEO isn’t just about appearing in local search results; it’s about ensuring your brand is visible, … Read more
![When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/when-ugc-goes-wrong.webp.webp "When UGC Goes Wrong: How Smart Brands React to Controversy")
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the … Read more
![Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/free-vs-paid-online-community.png "Free vs. Paid Online Communities: Which Is Right for You?")
A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community. This piece will be all about free vs. paid communities — … Read more
![Community Management Metrics That Actually Help [Expert Interviews]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/Community-mangement-metrics-1-20240627-4357819.webp.webp "Community Management Metrics That Actually Help [Expert Interviews]")
They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. I spoke with a panel of four experts — from … Read more
![7 Community Management Tools the Pros Actually Use [Expert Recommendations]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/community-management-tools.png "7 Community Management Tools the Pros Actually Use [Expert Recommendations]")
Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a … Read more
![Community Management Challenges and How to Overcome Them [Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/Untitled-design-2024-06-26T160408.200.jpg "Community Management Challenges and How to Overcome Them [Expert Tips]")
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled. Community management challenges are real and can be hard to navigate if you’re new to the field. Fortunately, I … Read more
Wondering why your carefully crafted content isn’t climbing the search rankings? You might be overlooking a crucial piece of the puzzle: technical SEO. It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes. Technical SEO is basically the backbone of your website’s performance, ensuring that search … Read more
It’s time for me to give away some free advice. Giveaways are essential for brand growth and increasing sales! But without the proper planning and preparation, giveaways can easily fail, leaving you with minimal social impact and an expensive product heading out the door! Don’t worry. I’ve used giveaways to launch multiple multimillion-dollar ecommerce brands, … Read more
![If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/contentcreator.webpkeepProtocol.webp "If Everyone is a Content Creator — Is Anyone? [Data")
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a “content creator,” at least on some level. Recently, our State of Consumer Trends Survey revealed that 50% of millennials … Read more
Phoenix Ha made a viral TikTok ad by accident. Actually, it wasn’t supposed to be an ad at all. She jumped out of the pool during an afternoon swim and ran to the fridge to grab a boozy popsicle. Without thinking, she started filming a review of the popsicle, praising the surprisingly pleasant taste, consistency, … Read more
![How to Measure Social Media Marketing ROI [With Expert Advice]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/social-media-roi.pngkeepProtocol.png "How to Measure Social Media Marketing ROI [With Expert Advice]")
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this makes the amount you spend less … Read more
Nowadays, the operational efficiency of modern businesses is primarily influenced by their ability to keep up with trends and maintain the health of their IT infrastructure. Are you a company active in a competitive field where the differences between ventures come down to operational streamlining and the internal tools used? In that case, an excellent … Read more
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without … Read more
![9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/advertising-trend.pngkeepProtocol.png "9 Advertising Trends to Watch in 2024 [New Data +")
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in … Read more
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a … Read more
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who Is Duane Forrester And Why His Advice Matters Duane Forrester is one of the rare search marketers who has experience on both … Read more
