A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could help ecommerce stores improve their visibility in Google’s free Shopping listings. Amazon Dominates Google Shopping Amazon ranks in the #1 position for 52% … Read more
Google’s John Mueller affirmed in a LinkedIn post that two site characteristics that could be perceived as indicative of site quality aren’t ranking factors, suggesting that other perceived indicators of quality may not be either. Site Characteristics And Ranking Factors John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute … Read more
Digital marketing is hard. The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer of overall marketing plans and strategies. I have a lot of stories about brands who tried things and quit, convinced that it didn’t work for … Read more
I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands of posts on LinkedIn about all things SEO. It was a steep learning curve to cut through the noise and understand the Google ranking factors … Read more
On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. While off-page factors like backlinks and brand signals are critical, optimizing on-page elements lays the groundwork for maximizing search visibility. Beyond the content itself, on-page factors signal a page’s relevance and quality. The website architecture, including … Read more
Over the last week, I observed many arguments against digging deep into the 2,596 pages. But the only question we should ask ourselves is, “How can I test and learn as much as possible from these documents?” SEO is an applied science where theory is not the end goal but the basis for experiments. Image … Read more
Many factors can affect rankings after a core algorithm update. It’s not always about the helpfulness of content, there are other factors that can play a role in why the algorithm changed and negatively affected your website rankings. If you find yourself saying, “It used to rank before, why doesn’t it rank now?” then some … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry, and our contributors produced some outstanding articles to keep pace and … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
As China’s largest search engine and a global AI and Internet technology leader, Baidu is a powerhouse of innovation. The ERNIE language model, surpassing Google’s BERT in Chinese language processing, positions Baidu at the cutting edge of technological advancement. In our comprehensive Baidu SEO Ranking Factors Correlation Study*, we analyzed the SERPs for 10,000 Chinese … Read more
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as … Read more
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm. If only every niche and location were ranked in the same way. Long gone are the days when search engines operated on a basic level, … Read more
There have been significant changes in the world of search over the past year, making the concept of ranking factors increasingly difficult to categorize. Not only has Google changed how it describes several previously documented “ranking systems” – rolling a series of technical signals into one “page experience” evaluation – but it also doubled down … Read more
Today’s Ask An SEO question comes from Sommer, who asks: What might be factors contributing to high on-page SEO scores but low domain authority? Today, we will dive into a topic that many website owners find puzzling: the relationship between on-page SEO scores and domain authority. As you know, on-page SEO is about enhancing individual … Read more
We are all familiar with the term OEE. It’s a great way to measure how efficient your factory is, and it can also help you see where your manufacturing process could be improved. But there are three factors that affect OEE: availability, performance, and quality. Let’s take a look at each of these so you … Read more
Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals … Read more
During a recent Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes provided a comprehensive response to the query, addressing the factors influencing indexing speed. Quality & Popularity Matter In Indexing Illyes explained that indexing speed depends on several … Read more
Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and faster with every level. In some ways, search engine optimization (SEO) is the same. Not in that it has a catchy 8-bit soundtrack or that it rewrites your dreams, … Read more
