Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer. As the social giant turns 20 this year, they know a big chunk of their … Read more
![Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/gen-z-linkedin-1-20240930-6717535.webp.webp "Jade Walters is Creating Opportunities for Students of Color on")
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters … Read more
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. More than just very demure and very mindful, they’re a complex demographic myriad businesses and industries are vying to target – with their own unique … Read more
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step is often seen as trickier for lead gen-focused businesses than, say, ecommerce businesses. How much is a whitepaper download, newsletter signup, … Read more
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now. Source link
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers. In the early days of the internet, outbound … Read more
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to … Read more
A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online. Here’s an overview of key findings and the … Read more
At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. Her session, “The Hidden Side of AI: What Marketers Need to Know,” provided a comprehensive overview of AI’s current and future potential. Muller discussed the ethical considerations, practical applications, and limitations … Read more
Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent demand tomorrow. Also, by reaching a broader audience, your brand can target customers from various backgrounds with different behaviors. Increased brand visibility means more eyes on your products or service, which translates into heightened interest and curiosity. … Read more
With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming of age — earning their first allowances and paychecks, entering … Read more
Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. The AI-powered creative features aim to enhance visual storytelling to help brands generate new demand … Read more
A recent report shows that while Gen Z increasingly turns to social media platforms for information searches, Google remains the primary starting point for a significant portion of this age group. The data published by Axios shows that 46% of internet users aged 18-24 begin their online queries on Google, compared to 58% of those … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s generally well understood that the vast majority of our customers are not clamoring to buy whatever it is we’re selling. The “ready to buy” figure is just 5%, according to research by LinkedIn’s B2B … Read more
Looking to learn the secrets to lead generation success? Want to know what critical mistakes to avoid when building your paid ad strategy? We’ve got you covered. On April 17, we’re teaming up with Redesign for a live presentation to give you the proven PPC blueprint to boost your leads. Sign up to discover Redesign’s … Read more
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in … Read more
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/TikTok-Gains-Traction-As-A-Search-Engine-Among-Gen-Z.jpeg "TikTok Gains Traction As A Search Engine Among Gen Z")
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
