This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized … Read more
In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest … Read more
Do you intend to obtain a high-quality product? Well, in this case, you should consider the process of choosing a reseller really carefully. That is why we have prepared this article for you. So, let us deal with the basics then. Paying Attention To The Site This is probably the most important criterion ever! Primarily, … Read more
Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or bad for SEO. Could a single-page site hurt your chances of ranking on Google? Let’s look at some single-page website examples and discuss the pros … Read more
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business … Read more
For a very long time, Huawei has been running red hot with a long list of great smartwatch launches. You have Watch 3, GT, and now the GT 2. All of them have been a step in the right direction for Huawei that has pushed great hardware and strong build quality as its USP. With … Read more
Can there really be that many good business ideas? Yes, there can. This is actually our filtered-down list—you should have seen how many other almost-good ideas nearly made the cut. Whether you’re an experienced entrepreneur or brand new to the scene, we’ve compiled the best-of-the-best business ideas for you to bring to life in 2022. … Read more
![What's A Good Bounce Rate In 2022? [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep262-sponsored-62009ce72ad81-sej.jpg "What's A Good Bounce Rate In 2022? [Podcast]")
We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022, the answer lies within your business model. On February 18, 2022, at 3 PM ET, Kayle Larkin, a data-driven SEM strategist at Larkin SEO, will join me on the … Read more
