A member of Reddit asked if Google search was becoming worse and thousands of others responded overwhelmingly that Google search was not showing what they were looking for. The SEO community on Twitter picked up the discussion and largely agreed. Google Search Quality Has Declined, According to Users? While a few members of Reddit (referred … Read more
Google search has been continually evolving since the very beginning. Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what users expect. Here are 10 opportunities for more traffic from Google and how to get it. Google has steadily been committed to making search results … Read more
This week’s Ask An SEO question comes from Andrew in Chatanooga, who wrote: “I have a client who is a personal injury attorney with a last name that is the same as a major U.S. city (City Name Removed). Google gets confused sometimes and puts his firm’s website on SERPs for that city plus our … Read more
Google announced it will be using artificial intelligence (AI) and a machine learning (ML) model to automatically update business hours and real-world road information. The goal of these initiatives is to provide users with more up-to-date information about neighborhood changes. Harnessing The Power Of AI For More Accurate Information Though research into AI began in … Read more
Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio. This makes it easier than ever to analyze Search Console data with a bubble chart — a task people have been using third party tools to accomplish. Now, creating a bubble chart is … Read more
Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner. This is why implementing organization structured data correctly is important. Structure Data Types And Properties Before we get into … Read more
JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems. This is stated by Google’s Search Advocate John Mueller in the latest installment of the Ask Googlebot video series on YouTube. A question is submitted by an individual asking why their JavaScript pages aren’t showing in … Read more
Google published a Search Off Record episode about structured data. An interesting topic they touched on was how Google might use structured data that goes beyond what Google’s developer pages recommend. Martin Splitt said that more data can be better. But there are caveats to adding more structured data beyond what Google recommends. Schema.org and … Read more
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in the SEO community about the … Read more
In a Google SEO Office hours hangout, someone asked Googler John Mueller related the situation of articles talking about his site but that the mentions of the brand name or domain name were not linked to his site. What he wanted to know was if those mentions of his domain and brand name could pass … Read more
This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various guidelines on aggregator copy not performing well, and much is said of not showing duplicate content across the web. Yet RSS aggregator sites URLs are indexed, even knowing it’s … Read more
Google’s John Mueller answered a question in a Google SEO office-hours video about whether rankings could be affected by a banner popup. John answered the question and then shared the technical background of why banners may have a negative effect as well as other issues related to Core Web Vitals. The answer to the question … Read more
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The label will appear next to pages in Top Stories and is designed to help people find credible information. Google’s new “highly cited sources” label comes just in time for International Fact-Checking Day on April 2. … Read more
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. This update is announced by Google Search Advocate Daniel Waisberg in his second post of a blog series related to Data Studio & Search Console. In case you missed it, his first … Read more
A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results. Highlights: Google is using MUM to better detect when the query indicates a searcher is in crisis and will begin rolling out these improvements within weeks. Google uses … Read more
Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the Local Finder, and on Google Maps. And for many of these local businesses, having a Google Business Profile is often their only local SEO strategy and the one way they … Read more
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December. Today’s update continues Google’s efforts … Read more
Google’s John Mueller answered a question about how Google’s algorithm handles abbreviations. John answered the question in depth, explaining how these are essentially synonyms and that Google doesn’t do anything particularly special with abbreviations. How Does Google Handle Abbreviations? The person asking a question wanted to know how Google handled abbreviations such as “eg” which … Read more
