Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide … Read more
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the free tools and … Read more
One of the most important and drastic changes that the world has seen during and after the pandemic era of 2020 is how technology has impacted our lives. The most interesting among them is how it is possible to ensure that our important day-to-day tasks can go on without having to step out of the … Read more
Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more
Would you prefer some control over those Facebook ads you have been running for a while now? Would you also want to access advanced features otherwise unavailable in Facebook Ads Manager? This is where the Facebook Power Editor steps in to save the day! The tool can not just help you reach your ideal audience, … Read more
When it comes to job hunting, platforms like LinkedIn, and Indeed rank the highest. However, these websites are coming up with new business channels like LinkedIn Premium containing a large number of added benefits. Nevertheless, not all the time you will find these premium packages useful and might want to get rid of them. Are … Read more
Know what every business has in common? They all have to do marketing to find customers and make money. Whether you own a brand-new startup or a decade-old enterprise, you can’t exist and grow without marketing. Yes, even you, Tesla. Small business marketing doesn’t look the same as medium-sized or enterprise marketing. You don’t have … Read more
When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefront. However, there are also B2B businesses, which may or may not operate from a distinct location, e.g., a commercial realtor. These … Read more
There’s an art to creating the perfect founding team. A startup can have all the potential in the world, but nothing can derail things faster than its “people problems.” In a study about startup performance, venture capitalists attribute 65% of company failures to problems within the startup’s management team. Make no mistake, more than anything … Read more
For entrepreneurs, the journey to bring startup ideas into a reality is quite tough, especially when funds are limited. Do you have the same aim in mind and are on the lookout to raise funds for a campaign? Great! We understand launching a Kickstarter campaign is both exciting and terrifying. But nothing is impossible to … Read more
![Mobile SEO: A Complete Guide [Ebook]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/mobile-seo-featured-no-cta-624e9e1c8437f-sej.jpg "Mobile SEO: A Complete Guide [Ebook]")
Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people will see your website if you’re only focusing on desktop optimization? If you’re still optimizing your site for a desktop-only experience, you’re likely missing out … Read more
LinkedIn is the best website if you are a marketer trying to generate new business leads using social media. Launched in 2003, LinkedIn is the social gathering hub for businesspersons and professionals to market their products and services. However, the primary use of LinkedIn is to recruit new talent. Advertisements are one of the best … Read more
Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner. This is why implementing organization structured data correctly is important. Structure Data Types And Properties Before we get into … Read more
So you’ve finished your first podcast episode and now you’re ready to release it to the world. The problem—listeners aren’t going to stumble along and find your podcast like it’s 2007. The solution is to create a robust digital marketing strategy for your podcast release. Here at Foundr we’ve launched and grown 2 successful podcasts … Read more
What is search engine optimization (SEO)? Hundreds of different strategies fall under the definition of the term, which is any action taken to earn a higher quality rating from search engines in order to boost your ranking on the results pages. It all comes down to the fact that the higher you are in the … Read more
My biggest fear is not getting clients. Ask any new consultant what they’re worried about and they’ll probably all reply: how to get consulting clients. When you’re just starting out as a freelancer, it can feel impossible to find clients for your fledgling business. After working as a freelance marketing consultant for a few years, … Read more
TikTok isn’t just for jigging Gen Zers or prank-loving comedians. While it might not be as stiff and serious as some of the other social media platforms, you can use TikTok for your business to see incredible results—you just need to know how. Get your TikTok business strategy right, and you’ll come off as a … Read more
Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now, we’ve seen a cosmic shift to voice search. Statistically, voice isn’t something that enterprise marketers can ignore because: 33% of people in the U.S. use … Read more
