TikTok Spark Ads: The Definitive Guide to an Untapped Tactic

Creating tiktok spark ads

When TikTok burst onto the scene as the new up-and-coming social media platform, it was only a matter of time before the company baked in advertising. Why? Because social media sites have to make money at the end of the day, especially given how much TikTok had spent on marketing their platform and getting it … Read more

How To Rescue Your Rankings: A Guide To SEO Resilience

How To Rescue Your Rankings: A Guide To SEO Resilience

So you just checked your Google rankings, only to discover that they’ve dropped significantly.  And naturally, panic starts to set in – we’ve all been there.  For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time.  And with ever-evolving algorithms and user behaviors, the occasional drop on SERPs … Read more

How To Always Survive Algorithm Updates Using AI: The Ultimate Search Engineer’s Guide

How To Always Survive Algorithm Updates Using AI: The Ultimate Search Engineer’s Guide

If you’ve ever felt like you’re on a rollercoaster ride with Google’s ever-changing algorithms, you’re not alone. Google’s Core Algorithm Updates are known for keeping you on your toes, and it’s become increasingly challenging to keep up – not to mention get ahead. These algorithmic shifts have the power to make or break your website’s … Read more

22 influencer marketing statistics to guide your brand’s strategy in 2023

22 influencer marketing statistics to guide your brand’s strategy in 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing … Read more

The Ultimate Executive Coaching Guide: An Insight Into What You Can Expect

The Ultimate Executive Coaching Guide: An Insight Into What You Can Expect

We’re back once again with another jargon-busting article, this time focusing on executive coaching. Whether you’re a senior leader within your organization or you are searching for ways to support your top team, an executive coach could be just what the doctor ordered. Here, we will talk about what an executive coach is, how they … Read more

The Complete Guide to AI Algorithms

The Complete Guide to AI Algorithms

Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You’ll see AI in search engines, maps and navigation, … Read more

20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]

20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]

These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix … Read more

YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses

YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.  This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience … Read more

How to Delete Your Instagram [Easy Guide]

How to Delete Your Instagram [Easy Guide]

Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you. Once you click that button, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. Before you go ahead, keep in … Read more

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Medium is a platform for writers. If you’re not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is. Is it a blogging platform? Social media or an SEO resource? An online community or a way to earn money writing? Yes. All of the above. You could … Read more

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