I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal … Read more
Remember 2012? Advertising on Facebook was in its infancy, and brands that started experimenting with the platform saw hockey-stick growth over the next decade. 10 years later and we’re back at the beginning of an advertising renaissance–this time, it’s on TikTok. TikTok shot past the billion-user mark in just 5 short years (compared to 8 … Read more
Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season. The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising teams in understanding and responding to evolving customer behaviors and trends as we approach the much-anticipated holiday shopping period. Early Planning & Clever Budgeting The … Read more
![How to Create a How-to Guide: 21 Tips [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-22-3.jpgkeepProtocol.jpeg "How to Create a How-to Guide: 21 Tips [+Examples]")
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years. Some of my favorites include How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to … Read more
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. … Read more
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the purpose is the … Read more
At first, link building may not come easy, but you will build trusted links as you refine your approach. One of the fundamental skills of link building is email outreach and email message design. Many consider outreach for link building a volume game, but when done the right way, it can help you build impactful … Read more
On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get … Read more
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your … Read more
Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, … Read more
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three placements in Google’s results pages receive a staggering 77% of all organic clicks, it’s easy to see why competition is so fierce. One of … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending marketing materials, promotional offers, and news in … Read more
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, … Read more
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored … Read more
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? … Read more
![Letter of Interest Tips, Templates & Examples [A 2023 Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/letter-of-interest.pngkeepProtocol.png "Letter of Interest Tips, Templates & Examples [A 2023 Guide]")
In today’s competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd. In this post, you’ll learn how to write an outstanding letter of interest that gets you noticed, builds interest, and elicits positive responses. What is a letter of interest? Letter of Interest vs. Cover … Read more
Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI … Read more
When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all … Read more
