Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2024 among 688 marketers. Some 68% of respondents say they plan to increase spend on social media in 2025, … Read more
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: … Read more
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked in SEO. What Is Image Metadata? For anyone in SEO, the concept of “metadata” will be familiar to you – it’s information that describes aspects … Read more
Overwhelmed by AI tools for automation? Discover 13 powerful tools to streamline workflows, boost productivity, and automate repetitive tasks effortlessly. Source link
Having social proof has never been so powerful for startups. In a world where many aspects of businesses can take the shape of “fake it until you make it”, customer reviews are one of the only things that stand between failure and success. Here, we will look at five of the best ways you can … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me … Read more
This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience. Although we cannot influence Google, we can definitely take charge of the things within … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? … Read more
For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth. Source link
In the increasingly competitive and innovative world of the global digital economy, establishing a robust and comprehensive online advertising strategy is essential for businesses of all sizes across Australia that are looking to thrive in the competitive marketplace. As a business owner in Australia, you will undoubtedly encounter numerous brands that are all vying for … Read more
In the age of almost endless digital opportunities, where e-commerce platforms are immersed in a never-ending struggle for consumer attention, being noticed in the crowd became the number one priority. By the time we are in the year 2024, it is clear that the methods that are truly effective in driving organic traffic to your … Read more
You’ve created your dream Shopify store. You’ve poured your heart and soul into product testing, and your products are on your website, accompanied by stunning imagery, well-crafted copy, and the ideal template for your brand. You sit back, proud of your achievements, excited to see what site visitors think. Only one small issue–there aren’t any. … Read more
Discover the impact of branded search and tips for boosting traffic with branded keywords. Source link
Does your business lack full insight into the performance of your marketing campaigns? With the implementation of call tracking software into your business process, you will quickly see an improvement in the transparency of your marketing attribution and conversion generation. As call tracking allows you to see exactly which source every customer call originates from, … Read more
social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2023 among 1,085 marketers who work for brands, … Read more
Let’s be honest here – everyone wants a shortcut for success. Everyone wants hacks, whether by using cheat codes or learning high-level tactics earlier in video games. Therefore, understanding and using social media hacks to beat the competition is necessary to survive the fierce competition. However, when we say hacks, we don’t mean using literal … Read more
A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. Yet, web copywriting is a strategy … Read more
In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US). The user’s client, who owns a .com and a .eu subdomain, hopes to increase targeted traffic to the latter. However, … Read more
