It’s a wrap! Litmus Live came to a close on Halloween and boy, was it a treat. Over 6,000 email-loving marketers registered and 36 talented thought leaders shared their knowledge over four days. If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. It’s where some of the brightest … Read more
Are you ready to leverage AI to transform your digital marketing approach and drive unparalleled results? AI is no longer an option. It’s essential to stay competitive in today’s fast-paced digital world. The question isn’t if, but how quickly and efficiently you can integrate AI into your SEO strategy and marketing operations. Join us for … Read more
SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch five hours of non-stop live streaming. To continue the good work it does, the next event will be held on Sept. 25, 2024. The charity event is a live-streamed fundraiser and features a stellar speaker list that includes … Read more
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even though … Read more
TikTok’s Live feature is a blank canvas that creators and brands have adopted in different ways. There are people who play games, using it like one would use Twitch live streams, as well as people who perform or create live. As is the case with the rest of the platform, the more creative, the better! … Read more
Google recently rolled out its August 2024 core update, which appears to be Google responding to feedback from the community and surfacing more small and independent sites in search results. However, there’s an ongoing problem with Google Search rankings that is impacting a significant number of search results. Google has identified the root cause of … Read more
One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors. Not only that, but they also opened … Read more
After ten years of watching Google Marketing Live virtually from my computer, I had the opportunity to attend the event in person this year. If you’re not familiar with it, Google Marketing Live is an annual event put on by Google that showcases its major product announcements for Google advertisers. This year, Google unveiled 30 … Read more
Since its inception as The Email Design Conference in 2013, Litmus Live (as it’s now known) has been the event for email marketers all over the globe to get excited about. Including myself! The event is the beating heart of the email community—and that’s just one of the reasons why we feel the need to … Read more
Going live on social media is a great way to connect directly with your audience, answering questions and getting feedback in real time. This is why going live on TikTok should be a major part of your TikTok marketing strategy. However, getting access to TikTok LIVE has a few stipulations, the main one being that … Read more
The digital world we thrive in today is one where we expect quick replies. In customer service, waiting on hold or for an email answer needs to be updated. Live chat customer support helps. Live chat assistance may transform your business. It’s about improving customer experience, not just fixing problems faster. Live chat enables brands … Read more
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online … Read more
One of the industry’s best-known influencers is organizing SEO for Paws, a live-streamed fundraiser on February 29, 2024, featuring a stellar speaker list that includes some of the industry’s best SEO professionals. Anton Shulke is best known as the head of influencer marketing at Duda and an expert at organizing live-stream events. When the war … Read more
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence … Read more
In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every … Read more
Meta came up with a preview of its generative AI Audio project, Audiobox, last month. This month, the platform conducts a live testing of Audiobox with new AI audio-generation tools. The demo of the project is now available publicly. So, you can use the demo version to generate customized audio. The audio will be based … Read more
This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of disruptive innovation and its impact on B2B branding, storytelling, and social efforts. Let’s dive into the key takeaways from this episode and explore … Read more
Welcome to our live coverage of the OpenAI DevDay keynote, broadcasting directly from the vibrant heart of San Francisco. As the buzz of anticipation fills the air, we’re poised on the edge of our seats, eagerly awaiting the insights and revelations set to unfold. Today, Sam Altman, CEO of OpenAI, takes center stage to reveal … Read more
