You’ve been throwing free content at people, and they’re not engaging with it. You’re exhausted. Your CEO agrees: It’s time to buy their attention. Try one of these seven paid marketing strategies. Read the full article at MarketingProfs
Apple’s Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read the full article at MarketingProfs
The digital marketplace has changed the way we shop. It has made shopping more accessible on a global scale and it has led to a dramatic shift in how we buy goods and services. E-commerce is the fastest-growing retail channel, accounting for the majority of all retail sales growth between 2016 and 2022 E-commerce has … Read more
Before we get into the nitty-gritty of how affiliate marketing works, let’s first look at the history of collaborative marketing. Businesses have been promoting and selling their own products since the first butcher or artisan pitched their wares on the city streets of the ancient world. Want the best wine? The Tiberius’ Winery is usually … Read more
This International Women’s Day, diversity, equity and inclusion (DEI) are top of mind. Why? Well, women are expected to make up 47.2% of the workforce by 2024. Yet even still, the gender pay gap still has a long way to go. Women’s wages were only 82.6% of the average man’s as of Q1 2021, according … Read more
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties. Below, I share challenges … Read more
Recently, TikTok attended became the fastest growing social networking site of all time, and suddenly marketers wanted to find everything about TikTok marketing. The app witnessed fast growth during 2020 when people spent time at home under lockdown. Moreover, Brands also discovered a new platform to engage with their audience. TikTok’s sudden popularity led to … Read more
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer … Read more
Social media marketing is a booming industry with immense potential, but marketers did not expect messaging platforms like Whatsapp Or Telegram marketing strategies to succeed. Most businesses are only concerned about a few social networking sites (like LinkedIn, Instagram, and Facebook) but that approach has become redundant in 2022. While Instagram has 2 billion active … Read more
Let’s talk a little about YouTube and some more about YouTube marketing. After all, we have all spent a few nights watching what not – from silly dog videos to old music videos. The platform has gained popularity as an entertaining platform, and most marketers claim to use it as part of their strategy and … Read more
Marketing is an often misunderstood profession. Peers often stereotype marketing with massive budgets, loosey-goosey timelines, haphazard tactics, high-profile influencers, and Snapchat filters. In reality, modern marketing plans are more complex and orchestrated than a World Cup-winning German football team. Businesses have big goals to hit and fine margins to walk—and they need realistic, yet imaginative, … Read more
You won’t believe me as I spill the beans with these crazy Snapchat statistics. But, after reading them, I am sure you will add Snapchat marketing to your marketing campaigns. Snapchat, a photo and video-based social networking platform targeting a younger demographic, has increased its stock value by 350 percent from 2020 to 2021. Furthermore, … Read more
What’s the benefit of building strategy FIRST? Jay Vics, Founder & CEO, JVI Mobile Marketing shares how making this shift has impacted his and his client’s businesses. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with … Read more
The recent popularity of Twitter marketing has a lot to do with the platform’s rise as a powerful social networking site – from popular culture to global politics, there’s virtually nothing you can’t find on Twitter! So, it was only a matter of time before businesses started wondering how to use Twitter for marketing purposes. … Read more
No funnels or money for ads? No problem. In this video Hassan Bash, Founder & CEO of Bash Revenue shares his simple way to earn clients. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry … Read more
Facebook has existed for quite some time now, and so has the concept of Facebook marketing. Small businesses and local boutiques have forever depended on Facebook for driving engagement and sales. The exciting thing about the success of these small-scale businesses is their killer Facebook marketing strategy. Your success on social media as a brand … Read more
With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future. But before you utilize these free email marketing … Read more
