The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out … Read more
This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content … Read more
“What is the definition of marketing strategy?” is a common question among marketing professionals and others in the business world. So let’s cover some basic ideas that separate marketing strategy from other aspects of marketing. First, the focus of a marketing strategy is broad—it takes a helicopter view of the marketing landscape. As such, it … Read more
The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move … Read more
Influencer marketing is such a common practice now that everyone knows what it entails. Billions of people use Instagram actively, which means that it is a huge marketplace for emerging and established businesses. However, you can’t just invest a hefty amount without an objective and expect to have customers running towards your business. It doesn’t … Read more
Digital marketing has taken over conventional marketing. Therefore, having a skilled digital marketing agency on your side nowadays could virtually make or break your business. A good agency will enable you to shape your brand’s online image and offer resources and expertise to execute promotional strategies successfully. 7 Lucrative Factors To Look For While Choosing Digital … Read more
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with … Read more
A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it … Read more
Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency, … Read more
It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a strong software support system. However, there are pros and cons to every decision you make … Read more
The popularity of influencer marketing has been steadily on the rise over the past few years, with the worldwide market size expected to hit $373.5 million USD by 2027. But what is it, who can use it, why does it work, and when should you consider it? Let’s break it down. Who Uses Influencer Marketing? In … Read more
With the growing rise of competitive markets in various fields, the demand to hire the best people to be part of a growing community in a company is critical. Marketing is a tool in every business sphere, and it is required to have the right people who understand the trends, growth, and what it takes … Read more
Is blogging still relevant? The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy. In fact, in a recent survey, out of all the content marketing modes out … Read more
Successful businesses know their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more
As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more … Read more
In my last article, we saw that artificial intelligence is getting better and better at answering our questions, regardless of the subject matter or the sector. Using GPT-3 technology, I demonstrated that an AI can successfully pass an SEO multiple-choice test as well as solve SEO case studies. There are other, even more advanced, technologies, … Read more
What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Daniel Flynn, cofounder of Thankyou, about the marketing tactics he’s used to changing the conversation on ending extreme poverty through retail. Read excerpts from that in-depth conversation below. To read more, subscribe … Read more
