How to Handle a Social Media Crisis as a Content Creator

How to Handle a Social Media Crisis as a Content Creator

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at … Read more

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, … Read more

20 Awesome Examples Of Social Media Marketing

20 Awesome Examples Of Social Media Marketing

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more

Navigating social media marketing in an election year

Navigating social media marketing in an election year

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less … Read more

How To Optimize Videos For Social Media

How To Optimize Videos For Social Media

Videos have ascended to become a cornerstone of social media content, offering an unparalleled medium to engage, inform, and entertain a global audience. Yet, the sheer volume of video content shared across platforms daily makes it increasingly challenging to capture the attention of your intended audience. To navigate this saturated landscape, creators and marketers must … Read more

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

In the rapidly evolving digital landscape of 2024, businesses are constantly seeking innovative strategies to drive targeted traffic and enhance their online presence. Amid this quest, integrating social media and B2B SEO strategies emerges as a pivotal approach for companies looking to maximize their digital marketing efforts. Understanding the dynamic interplay between these two facets … Read more

Google Integrates Social Media Posts Into Google Business Profiles

Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with … Read more

11 Ways to Use Social Media to Amplify Your Research Reports

11 Ways to Use Social Media to Amplify Your Research Reports

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. … Read more

What Is A BIN Checker And How To Use It For Media Buying?

What Is A BIN Checker And How To Use It For Media Buying?

In online transactions and e-commerce, payment information security and validity is mandatory.   One such tool that plays an integral role in this process is a BIN checker. Thus, using a BIN checker tool to work BIN is straightforward.   To check and gather information on a Bin, you need to:  First, go to the BIN checker … Read more

How Social Media Helps You To Grow Your Newly-Budding Business

How Social Media Helps You To Grow Your Newly-Budding Business

Business and social media are increasingly becoming interconnected. Currently, any business owner who hasn’t considered using social media as a growth strategy might lag behind their competitors. That’s because, in the digitized world, billions of people use social media. When used correctly, social media can be a powerful tool for growing your newly-budding business, and … Read more

11 Best Productivity Apps For Social Media Marketers

11 Best Productivity Apps For Social Media Marketers

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using productivity apps can positively impact … Read more

Broadband Speeds Influence Social Media Use, Study Finds

Broadband Speeds Influence Social Media Use, Study Finds

What dictates your internet usage, specifically your time spent on social media? You’re likely to think of factors such as free time, personal interest, or maybe even employment that require you to be online a lot. However, have you ever considered how your broadband speed may influence these habits? An intriguing new study has discovered … Read more

Seeking Help From Social Media For An Effective Thesis

Seeking Help From Social Media For An Effective Thesis

Thesis writing usually appears to be a solitary work against the world, you, and a thousand sources. However, this no longer needs to be true in the digital age. Social media platforms are full of information accessible with a simple click of a finger, and they help you reach out to people from different perspectives, … Read more

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into … Read more

Leveraging Social Media For Business Growth In 2024

Leveraging Social Media For Business Growth In 2024

Leveraging social media for business growth is essential since it offers a platform for unparalleled engagement and audience reach. With billions of active users, social media channels like Facebook, Twitter, Instagram, and LinkedIn have transformed into essential tools for businesses aiming to expand their presence and connect with customers.  This post explores effective strategies for … Read more

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing money down the proverbial drain. However, if you retarget and refresh your approach, you’re bound to find a dynamic audience that correlates with your vision. In the end, audience management alone can be worth its … Read more

Using Social Media For Your Business: Best Practices For 2024

Did you know there are over 5 billion social media users around the world? This is over 60% of the world’s population, so you are doing your business a serious disservice if you are not using social media for your business to increase your brand recognition and drive sales. Social media can be an incredibly … Read more

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