Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating these technologies into their platforms was a significant highlight. As expected, Mark Zuckerberg, Meta CEO, provided a comprehensive overview of financial performance, user statistics, strategic … Read more
Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the latest trend toward an open LLM development and training approach. Meta Releases Llama 2 Meta’s announced Llama 2, now accessible through Microsoft Azure, Amazon Web … Read more
Meta has revealed enhancements to the Facebook video platform intended to streamline making, viewing, and engaging with videos. The platform update incorporates aspects of Reels, Meta’s short video feature, into the Facebook Feed. This integration aims to simplify video creation and sharing for users by enabling more dynamic video capabilities within the Facebook experience. The … Read more
Major search and social platforms are playing hardball in response to Canada’s Online News Act. In a show of force, Meta, Facebook and Instagram’s parent company, locked Canadian users out of news content on Instagram. The controversial legislation aims to force tech companies like Google and Facebook to provide fair compensation to news publishers for … Read more
At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook. The ads are designed to blend into the Reels experience so they don’t interrupt the user or feel out of place. Additionally, Meta … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is … Read more
Google’s John Mueller answered the question about whether a meta description can be used to influence the search rankings. It’s a good question because Google advises to use unique meta descriptions on web pages. So there is some kind of influence but is that influence related to rankings? John Mueller answers that question. Meta Element … Read more
Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is about, and are factored into Google’s ranking algorithms. Even new website owners are working on their titles for these reasons. However, … Read more
Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a higher rate and provide better user experiences that translates into repeat customers and referrals. A yoga company reported a 13% increase in sales by following … Read more
