The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. “In fact, I think the arrival of new competitors is one of … Read more
What does a world where you pay with data vs. money look like? Over the past two decades, many services, including content platforms, social networks, and search engines, allowed consumers to trade their personal information – whether given voluntarily or unknowingly – to access services. This data fuels ad platforms, manifesting in search results, social … Read more
The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again. On July 22, 2024, Google made a surprising U-turn on its long-standing plan to phase out third-party cookies in Chrome. This decision comes after years of back-and-forth between Google, regulatory bodies, and the advertising industry. Advertisers have … Read more
Today is exceeding important to stand out in the crowded online space. It is vital for any business engaging in digital marketing to look to gain an edge. Creating content that’s not only informative but also engaging is crucial, as content marketing and customer engagement allow companies to showcase their expertise while forging a genuine … Read more
In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Watch on-demand as we delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success. … Read more
Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people … Read more
In an era where social media has become deeply ingrained in our daily lives, it’s no surprise that it has also transformed the way we buy and sell. Social selling, the practice of using social media platforms to connect with prospects and drive sales, has become a powerful tool for businesses of all sizes. From … Read more
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more
The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less … Read more
With the rise of digital media, outdoor marketing agencies face new opportunities and challenges in reaching modern audiences. While billboards, signage and other traditional formats remain staples, agencies focused on outdoor brands are now leveraging technology to create multi-dimensional campaigns that blend online and offline worlds. For agencies specializing in the outdoor advertising space, staying … Read more
The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need … Read more
In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later moved to in-house SEO for a large company. Since then, I’ve held various in-house SEO roles at esteemed organizations, including Classmates.com, Concur, Smartsheet, ADP (usedcars.com), … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Seeing troubled waters ahead comes with apprehension, but it’s also a gift. As much as disruption is inevitable in 2024, calls to the death of SEO are … Read more
Software development kits (SDKs) and application programming interfaces (APIs) are both integral tools for connecting software applications together. While they share some similarities in enabling communication between apps, there are some critical differences between SDK and API in how they are implemented and the use cases they are best suited for. Understanding the unique benefits … Read more
To keep ahead of the competition in the rapidly changing world of digital marketing, Australian businesses are always looking for new and creative approaches. A skilled digital marketing company that not only knows the ins and outs of the Australian market but also specializes in a wide range of services is an invaluable ally in … Read more
In a world where technologies are developing at light speed selecting the best mobile device has become so tiring. Today a phone is no longer just for making calls. Modern pocket-sized mobile devices are more powerful than you could ever imagine. So, let’s start a trip to reveal the mysteries of such a technological marvel … Read more
![Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/Blog-feature-image-AI-in-Marketing.pngkeepProtocol.png "Navigating the AI Revolution: 7 Essential Insights for Marketers in")
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how … Read more
In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and … Read more
