A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficult for AI crawlers to access if not in the initial HTML response. Crawlers like GPTBot (used by ChatGPT), ClaudeBot, and PerplexityBot can’t execute JavaScript and miss any structured data added later. This … Read more
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of … Read more
Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search away, and now, we’ve seen a cosmic shift from traditional search to voice search and voice assistants. Statistically, voice search and assistants are not something … Read more
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in this new era of search, Microsoft says: “In the past, digital marketing strategies often relied heavily on demographic data and … Read more
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work … Read more
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). … Read more
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search — … Read more
Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets better. 🆕 ✅Several #PMax updates announced today for more insights, goals and control. Here are the highlights: – New Customer Value mode is now in beta for … Read more
Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in. The list below outlines many helpful conversion rate optimization (CRO) tools to help you gain new customers and improve your bottom line. From high-level … Read more
In today’s world search engine optimization (SEO) plays a role, in the realm of digital marketing, aiding businesses in enhancing their online presence and drawing in organic traffic to their websites. For companies operating in London, Ontario establishing a footprint is essential to remain competitive and effectively connect with their desired audience. As more businesses … Read more
A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In this article, you’ll learn: What is app store optimization? How does app store optimization work? How do you optimize for Google Play & Apple App Store? Whether you are … Read more
A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In this article, you’ll learn: What is app store optimization? How does app store optimization work? How do you optimize for Google Play & Apple App Store? Whether you are … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. There’s much anxiety about what the in-platform chatbot will mean for SEO results, traffic, … Read more
The mobile gaming industry has exploded over the last decade. Once reserved mostly for casual puzzle and arcade-style games, mobile devices now offer an engaging platform for immersive gameplay and visually stunning graphics. This includes mobile adaptations of popular slot machines and casino games. As smartphones and tablets continue to dominate the consumer electronics space, … Read more
In this modern world, dealing with social media is one of the most common practices for the young generation. Not only the young but even the millennials are also into this crazy wave of social media. Well, if you are once into it, it is hard to get rid of it. Millions of people are … Read more
If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making … Read more
If you are a publisher who wants to monetize your website or app with display ads, you need to know how to measure and optimize your ad performance. One of the most important metrics you should track is eCPM. It tells you how much revenue you earn for every 1000 ad impressions, regardless of the … Read more
![Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Conversion-Optimization-for-PPC-Delivering-On-The-Promise-From-Ad.jpg "Conversion Optimization for PPC: Delivering On The Promise From Ad")
Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to … Read more
