You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts constitute a high-performing, truly modern social strategy. According to HubSpot’s 2025 Social Media Trends Report, … Read more
Google is informing users that its reCAPTCHA service will migrate to Google Cloud by the end of the year. An email states that all existing reCAPTCHA keys must be moved to Google Cloud projects. WordPress developer Jeff Starr shared a screenshot of the email that was sent out. #Google #reCaptcha service no longer will be … Read more
The Dot AI domain has migrated to a new domain name registry, giving all registrants of .AI domains stronger security and more stability, with greater protection against outages. Dot AI Domain .AI is a country-code top-level domain (ccTLD), which is distinct from a gTLD. A CCTLD is a two letter domain that is reserved for … Read more
On November 7, we hosted an exclusive Ask Me Anything (AMA) event and invited three of Reddit’s top executives to share their insights. The insights they shared about Reddit’s growth, advertising potential, and community engagement are pure gold for any marketer looking to tap into the power of Reddit. And the best part? They didn’t … Read more
It’s no secret that Reddit is making major waves in the digital marketing landscape. But what does that mean for your strategy? Join us live on June 12 as we dive into how Reddit is shaping the future of search and how you can leverage it to your advantage. With Google investing $60 million to … Read more
The times when races and ethnicities were separated are, luckily, far behind us. Today, we are free to choose who we call our friends, with whom we spend time, and who we choose as partners for life. With the help of the Internet, it is much easier now to meet great people. We aren’t saying … Read more
It’s a social media battle we’ve seen played out again and again. A plucky upstart, in this case, TikTok, introduces a new service to the world. In response, juggernauts like Facebook scramble to either buy the new technology or bury it by rolling out similar capabilities with their legacy products. So as TikTok became a … Read more
![Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/social-media-losing-steam-.jpgkeepProtocol.jpeg "Which Social Media Channels are Gaining and Losing Steam in")
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 … Read more
Visionary leaders are a special breed. You have undoubtedly faced untold challenges in your career, yet you continue to excel. Why? Because that’s what visionaries do. Given this “pressure leads to elevation” principle, it stands to reason that the same can happen if we pit 2 ecommerce platforms against each other. In this case, we’ll … Read more
![4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/Untitled-design-73.jpgkeepProtocol.jpeg "4 TikTok Predictions that Creators on the Platform Are Preparing")
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more
In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement, “Threads is to take what … Read more
Medium is a platform for writers. If you’re not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is. Is it a blogging platform? Social media or an SEO resource? An online community or a way to earn money writing? Yes. All of the above. You could … Read more
Remember 2012? Advertising on Facebook was in its infancy, and brands that started experimenting with the platform saw hockey-stick growth over the next decade. 10 years later and we’re back at the beginning of an advertising renaissance–this time, it’s on TikTok. TikTok shot past the billion-user mark in just 5 short years (compared to 8 … Read more
The devil is in the details — and when it comes to the contract, that age-old parable might as well be set in stone. In ordеr to avoid lеgal complications, and all other sorts of hiccups, businеssеs nееd to make sure that everything concerning contracts is accurate and in ordеr. Contract lifecycle management – CLM … Read more
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. … Read more
Microsoft recently announced numerous name changes to a handful of its platforms. Microsoft Ads has accelerated its digital footprint through big-name partnerships over the last few years. The platform name changes are a result of what the changes represent. A Quick Background In the past four years, Microsoft Ads transformed its business to focus on … Read more
The Trade Desk, highly known for its demand-side platform, announced a significant upgrade to its programmatic platform. Following a multi-year investment in AI and removing Google Open Bidding from the DSP in 2022, the new AI platform Kokai was announced on June 8th. What’s New With Kokai Jeff Green, founder and CEO of The Trade … Read more
Are you interested in the new social media platform aiming to compete with Twitter? Bluesky is a decentralized social network led by CEO Jay Graber, with Twitter co-founder Jack Dorsey on its board of directors. What Is Bluesky? In December 2019, Dorsey announced through a series of tweets that Twitter would fund a small independent … Read more
