Do Blog Posts Actually Lead to Purchases? [New Data]

Do Blog Posts Actually Lead to Purchases? [New Data]

Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about … Read more

How to use Instagram Collab Posts in your Social Media Strategy

How to use Instagram Collab Posts in your Social Media Strategy

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both … Read more

Avoid Duplicate Content In Business Profile Posts

Avoid Duplicate Content In Business Profile Posts

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. Google added a line to its Business Profile posts content policy under the section cautioning users to avoid spam. Among the list of content users should avoid posting on their Business Profile, Google added … Read more

Ask Buffer: Will Scheduling Posts Affect My Engagement?

Ask Buffer: Will Scheduling My Social Media Posts Affect My Engagement?

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true? The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling … Read more

Tips For Writing Social Media Interaction Posts That Get Noticed

Tips For Writing Social Media Interaction Posts That Get Noticed

Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building. But how many followers are actually active on social media? Facebook alone has 2.93 … Read more

6 Great Earth Day Posts from Small Businesses on Instagram

6 Ways Small Businesses Are Celebrating Earth Day

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found … Read more

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