Practices

Social media security best practices to keep your company and customer data safe

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Social media security best practices to keep your company and customer data safe

From social engineering to profile hijacking, social media accounts face many potential attack vectors. Social media security isn’t something companies can take lightly, especially in regulated industries like healthcare and finance. A brand’s online presence—including that of its senior leadership—is deeply connected to its reputation. A breach can damage customers’ confidence and put company information … Read more

12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]

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12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]

I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that … Read more

Google Updates Crawl Budget Best Practices

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Google Updates Crawl Budget Best Practices

Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between mobile and desktop websites. Large websites must ensure mobile versions contain all desktop links or risk slower page discovery. The update mainly impacts sites with over 10,000 pages or those experiencing indexing issues. Link structure consistency across mobile and … Read more

6 SEO Practices You Need To Stop Right Now

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6 SEO Practices You Need To Stop Right Now

Some SEO practices haven’t kept pace with changes in search engines and may now be self-defeating, leading to content that fails to rank. Here are six SEO practices that hinder ranking and suggestions for more effective approaches. 1. Redundant SEO Practices The word redundant means no longer effective, not necessary, superfluous. The following are three … Read more

Google Revises URL Parameter Best Practices

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Google Revises URL Parameter Best Practices

In a recent update to its Search Central documentation, Google has added specific guidelines for URL parameter formatting. The update brings parameter formatting recommendations from a faceted navigation blog post into the main URL structure documentation, making these guidelines more accessible. Key Updates The new documentation specifies that developers should use the following: Equal signs … Read more

A Guide To Robots.txt: Best Practices For SEO

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A Guide To Robots.txt: Best Practices For SEO

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate crawling issues. Google recently reminded website owners about the importance of using … Read more

Faceted Navigation: Best Practices For SEO

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Faceted Navigation: Best Practices For SEO

When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying … Read more

Faceted Navigation: Best Practices For SEO

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Faceted Navigation: Best Practices For SEO

When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying … Read more

Google Adds Two New Best Practices For Product Markup

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Google Adds Two New Best Practices For Product Markup

Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to less frequent and reliable crawls. E-commerce sites using JavaScript for product data should ensure servers can handle increased traffic. Source link

10 advanced social media copywriting best practices

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10 advanced social media copywriting best practices

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing social content to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network, it’s important to refine your copywriting skills to … Read more

Faceted Navigation: Best Practices For SEO

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Faceted Navigation: Best Practices For SEO

When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying … Read more

International SEO Expansion: Best Practices Guide

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International SEO Expansion: Best Practices Guide

Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more

Google Business Profile Video Verification Best Practices

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Google Business Profile Video Verification Best Practices

Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google … Read more

Google Business Profile Video Verification Best Practices

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Google Business Profile Video Verification Best Practices

Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google … Read more

Email Personalization Best Practices: The Ultimate Checklist for Email Marketers

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Kayla Voigt

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. There’s good reason for both of these facts. Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, … Read more

How to Create a Newsletter: Best Practices and Examples [Guide] – Litmus

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Kimberly Huang

Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging. How do you create a newsletter that not only captures attention but also effectively supports your business goals? Dive into newsletter best practices for launching a successful newsletter: What’s … Read more

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