In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase … Read more
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to … Read more
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The rapid rise of generative AI (GenAI) is unlike anything we’ve seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been … Read more
Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as … Read more
In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has steadily raised the bar for “quality” content. Quality: A Key Factor in Indexing & Crawling Frequency Illyes described the indexing stage, which involves analyzing a … Read more
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
When I’m doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can’t be trusted with that, so process documentation is the answer. Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps … Read more
Your email service provider (ESP) is essential to your email marketing workflow. Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. While your relationship with your ESP can change over time, leaving one to move to another is bound to be … Read more
Google’s Search Liaison, Danny Sullivan, recently revealed how he relays feedback from the public to others within Google. In a post on X (formerly Twitter), Sullivan shared screenshots of a document submitted to Google’s search team, highlighting his discussions with users, including their thoughts, concerns, and suggestions. This uncommon glimpse into the inner workings of … Read more
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us … Read more
After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome milestone, and I wanted to share the feeling of accomplishment. So I tweeted and posted on LinkedIn about it and … Read more
Are you a social media influencer? You an entrepreneur managing many products and brands? Are you a content creator? Do you want all your links in one place for your audience to find on your website? Then worry not! Learning how to Linktree login has got you covered! If you want to collect, organize, and … Read more
In today’s digital world, where personal information is so easily accessible online, protecting your privacy is crucial. Recently a Reddit user wanted to remove personal information from Google Search. Their experience and subsequent discussion with Google’s John Mueller highlight the complex process and policies around Google’s content removal tools. In addition to looking at Mueller’s … Read more
Online booking is becoming increasingly popular for businesses of all sizes, helping them to manage their working process and make their employees more productive. With the advent of digital technology and the rise of the gig economy, online booking has become an essential tool for companies to streamline their workflow processes. In this blog post, … Read more
So, you want to make a new product for your business. But where do you start? Products don’t fall out of thin air, and it takes more than a few hours scrolling Amazon’s best-sellers to come up with an idea. Instead, new product development requires investing energy in a roadmap to build a product that … Read more
High-quality labeled data is becoming more necessary to train and enhance AI-based models as a result of rapid machine learning development. More specifically, data must be assigned a label in order for machine learning algorithms to easily recognize the information it contains and make use of it. Otherwise, machine learning models are unable to discern … Read more
Running a business is an involving exercise that requires a great deal of planning, strategy, and innovation. It also comes with plenty of responsibilities and duties: staffing, great customer service, management and supervision, sales and marketing, logistics, and so on. When running a new business, undertaking these tasks is labor and capital-intensive. It also takes … Read more
