So you just checked your Google rankings, only to discover that they’ve dropped significantly. And naturally, panic starts to set in – we’ve all been there. For most SEO professionals and search marketers, fluctuating search rankings are a tale as old as time. And with ever-evolving algorithms and user behaviors, the occasional drop on SERPs … Read more
In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider scores about a website’s authority or spamminess from external SEO tools when deciding where to rank a site in search results. Google’s algorithms and assessments … Read more
![The rise of Content Marketing [Google Trends]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Earn-High-Authority-Links-That-Drive-Rankings.png "How To Earn High-Authority Links That Drive Rankings")
My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research, seeking to understand the intricacies of what drove readers to share … Read more
According to multiple data analysis firms, Twitter is experiencing a significant decline in visibility on Google. Data from Sistrix shows that Twitter’s search visibility decreased by 32% in the United States within a day. Newzdash reported that Twitter lost between 12-14% of its visibility within Google’s search results across all News queries in the US … Read more
Looking to boost rankings of key product pages while also driving secondary KPIs? Hoping to get your products on the first page of Google? On June 7, I moderated a webinar with Cory Collins, Nick Katseanes, and Kimberly Brown of Page One Power who showed us a unique, full-funnel approach. In that webinar, they shared … Read more
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
Attention all bloggers and website owners! Do you want to increase the organic traffic to your website and its position in search engine results? Don’t look elsewhere. To help you improve your rankings and stay one step ahead of the competition, we’ll discuss the most crucial SEO tips in this blog. According to a recent … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The idea that author authority affects Google rankings dates back to 2009. That’s when Google was granted the so-called agent rank patent, and it openly disclosed the news in a release that authorship matters for … Read more
Today’s Ask An SEO question comes from Neethu, who asks: My website is almost 20 years old. There are lots of content. Many of them are not performing well. How do you effectively clean up those content without effecting rankings? Contrary to what some SEO pros tell you, more content is not always better. Deciding … Read more
How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote: “I have a few keywords ranking on the fourth or fifth page of Google. It’s been a year ranking at this position. What should I … Read more
Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included in this predictive algorithm, but one of the important ones is the searcher’s location. Google has been very clear about the emphasis it puts on … Read more
Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. This question is addressed in the latest installment of the Ask Googlebot series on YouTube. It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to … Read more
Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the … Read more
Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide. Will they end up on your website where they’ll see how you have exactly what they’re looking for? If your website doesn’t show up on the first … Read more
Google’s John Mueller answered the question about whether a meta description can be used to influence the search rankings. It’s a good question because Google advises to use unique meta descriptions on web pages. So there is some kind of influence but is that influence related to rankings? John Mueller answers that question. Meta Element … Read more
In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips – and the competition is fierce. If you want locals to find your restaurant while searching for places to eat in the area, you need … Read more
If only good intentions drove results in SEO. Sadly, that’s not the case, as Tamar from Israel discovered recently. She submitted the following to Ask An SEO: “Help! I just started working at a start-up. The blogs are a horrible mess for many reasons, but there are about 20 blogs out of the 140 that … Read more
Search Engine Optimization (SEO) is highly important nowadays. With this, you can allow your page to be on top of any search engine result, allowing for more audiences. Increasing your rank would also increase your chances of getting organic followers and sales on your social media accounts, maximizing your profitable income. However, boosting your SEO … Read more
