You’ve created your dream Shopify store. You’ve poured your heart and soul into product testing, and your products are on your website, accompanied by stunning imagery, well-crafted copy, and the ideal template for your brand. You sit back, proud of your achievements, excited to see what site visitors think. Only one small issue–there aren’t any. … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that … Read more
When it comes to planning products you want to sell as part of your ecommerce brand, one of the top priorities alongside manufacturing and ease of access is the product’s demand consistency. It takes time and effort to get a product launched, so the last thing you need is to spend hours sourcing and marketing … Read more
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article. Source link
Hey there, Amazon sellers! Let’s cut to the chase. You know it, I know it – the Amazon marketplace? It’s like a crowded New York street, sellers elbowing for space, each trying to shout louder than the next. But here’s the deal: AI’s not just another buzzword; it’s the secret sauce you’re missing. In this … Read more
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use … Read more
You probably didn’t become a founder to send cold emails. You wanted to solve a problem and create something of your own. But sales always seem to follow you like a wintry draft. While there are rare stories of customers and clients flocking to a business from Day One, in reality, if you build it, … Read more
In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then? The problem isn’t that … Read more
As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies of how other digital marketers are … Read more
You’ve managed to create your ideal business (sounds like congratulations are in order!). Everything is set up perfectly. Your website is like a shiny new car in the driveway, just waiting for you to take it for a spin. You sit back, waiting for potential clients to come swarming in, blown away by your professionalism, … Read more
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, … Read more
In today’s digital world, social media is critical for auto dealerships looking to boost customer engagement and drive sales. A strategic combination of organic and paid social efforts can connect dealers with a wider audience of potential car buyers. Organic social media builds awareness and nurtures customer relationships over time through valuable, consistent content. This … Read more
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we’ll explore the importance of the B2B appointment-setting process, the challenges involved, and … Read more
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
Gary Hopkins, a marketing expert, wrote: “People often associate complexity with deeper meaning when often after precious time has been lost, it is realized that simplicity is the key to everything.” Ignoring cutting-edge e-commerce tools and solutions that streamline web design is a prime example. One reason sales are down is that customers have a … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in … Read more
