In today’s digital world, social media is critical for auto dealerships looking to boost customer engagement and drive sales. A strategic combination of organic and paid social efforts can connect dealers with a wider audience of potential car buyers. Organic social media builds awareness and nurtures customer relationships over time through valuable, consistent content. This … Read more
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we’ll explore the importance of the B2B appointment-setting process, the challenges involved, and … Read more
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
Gary Hopkins, a marketing expert, wrote: “People often associate complexity with deeper meaning when often after precious time has been lost, it is realized that simplicity is the key to everything.” Ignoring cutting-edge e-commerce tools and solutions that streamline web design is a prime example. One reason sales are down is that customers have a … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in … Read more
When we write about combining sales and marketing efforts for business growth, we tend to stick to our experience and perspective as professionals in the industry. But how do your customers really make a purchase? That’s where video marketing from creators comes in. When I reverse-engineer the buying process of people in my surroundings, I … Read more
If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. Whether you’re looking for a sales dashboard or a marketing planner, Microsoft Excel will easily allow you to create one with your company’s data — all you need is the right template. To help … Read more
Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the right course! Although the key … Read more
At just five years old, Janet Hoang already had a ton of business savvy. After acquiring a surplus of a certain in-demand item, she figured out a way to earn some extra money from her kindergarten classmates. “I don’t know why, but my aunt spoiled me with Hello Kitty stationery,” Janet said. “I would tear … Read more
From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter … Read more
This holiday season is your perfect opportunity to set a sales record. But the conversions won’t just fall into your lap—you’ll be competing with other online businesses and will need to be in prime form. Be aware that there are dueling forces converging on your business this holiday season. First, global supply chains are still … Read more
The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out … Read more
Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Hey Posse! What’s … Read more
When your ecommerce sales need a boost, it can be difficult to know where you should focus, what to change, and how an optimized site should function. Below is a list of nine things to start with that are sure to drive incremental sales: 1. Smart Use Of The Intrusive (And Often Annoying) “Pop Up” … Read more
Joshua Smith is the founder and chief technology officer of Kaon Interactive. Kaon is a B2B interactive sales and marketing solution that helps the world’s most visionary B2B companies increase sales effectiveness. They’ve worked with customers like Siemens, Netscape, Dell, and Ricoh to improve B2B sales through virtual experiences. As a founder, Joshua has directed … Read more
Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise … Read more
