There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever, thanks to the emergence of AI and other technological innovations. Blend those emerging technologies with the tumultuous few years that made up the COVID pandemic … Read more
A recent discussion on the r/SEO Reddit forum provided insights from Google’s Search Advocate, John Mueller, regarding website penalties and the use of HTTP status codes. Mueller addressed questions raised by a website owner who had previously used AI to generate content for their videogame guide website. After removing approximately 200 AI-generated pages due to … Read more
Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that … Read more
Ensuring your website reaches as broad an audience as possible isn’t just about amplifying your search visibility – it’s also about making sure your site can be used by everyone, irrespective of their disabilities. In this post, we’ll explore the relationship between web accessibility and SEO performance and explain some best practices for ensuring your … Read more
Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from a good idea to a best practice to a default assumption. If your website isn’t … Read more
What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. … Read more
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, … Read more
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In January, Google laid off hundreds of workers as it shifted its investments and focus to … Read more
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more
Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively. Source link
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was able to realize my dream. It wasn’t an easy journey, and I made plenty of mistakes along the way. If only I had known then … Read more
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started. Source link
With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming. There are many tools for keyword research, competitive analysis, keyword rankings, and all the other tasks we complete as SEO pros. The number of SEO tools available continues to grow, and it can be challenging … Read more
Ever stopped to think about what draws visitors to your website or why some pages seem to attract more attention than others? It’s like piecing together a puzzle, where each piece represents a different aspect of your site’s appeal. In the vast ocean of the internet, standing out requires more than just having an eye-catching … Read more
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who Is Duane Forrester And Why His Advice Matters Duane Forrester is one of the rare search marketers who has experience on both … Read more
The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year. In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023. From search engines and social media networks to … Read more
