Understanding your competitors is essential if you want to stay ahead. This means getting a nuanced perspective of their strengths and weaknesses—and understanding how your target audience perceives them. Competitive market research is the key to achieving this. It helps you better understand your top competitors and monitor market trends to refine your strategy based … Read more
![Social Media Marketing - Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Social-Media-Marketing-Most-Effective-LinkedIn-B2B-Creative-Trends.jpg "Social Media Marketing - Most Effective LinkedIn B2B Creative Trends")
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more than 13,000 creative assets that appeared on LinkedIn this year. An infographic (below) explores findings from the research. Specifically, it looks at … Read more
Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Today’s ecosystem has options for just about everyone, with platforms thriving in specialized areas to meet unique user needs. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, … Read more
It’s time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. In … Read more
Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. If you’re a marketer or business owner who’s clueless about content cadence … Read more
What’s the difference between social media monitoring and social media listening? People often use these terms interchangeably, but they’re not quite the same. To break it down: Social media monitoring involves tracking social media messages, comments and conversations directly related to your brand and responding to those engagements. Social media listening is the process of … Read more
Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and a sense of belonging is innate. In recent years, social media platforms have shifted from shouting into a void to … Read more
From social engineering to profile hijacking, social media accounts face many potential attack vectors. Social media security isn’t something companies can take lightly, especially in regulated industries like healthcare and finance. A brand’s online presence—including that of its senior leadership—is deeply connected to its reputation. A breach can damage customers’ confidence and put company information … Read more
![Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/social-media-challenges-1-20241125-7808170.webp.webp "Top 6 Social Media Marketing Challenges in 2024, According to")
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left … Read more
Brands know social media is saturated with content. So how do you navigate the challenge of disrupting the feed? The answer: Edutainment social media. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. The 2024 Social Media Content Strategy … Read more
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. … Read more
In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free … Read more
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers. This is all fine and dandy, but what happens if someone posts about work or voices a contrasting … Read more
Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that can be your new best friend in the SEO landscape. Why are they so crucial? Simple: They’re powerhouses for building links, which are vital for … Read more
Every scroll, share and comment provides key insights into audience behavior. But without translating this data into boardroom-ready insights, your data points are just random numbers without a story. That’s a missed opportunity for competitive advantage. Social media analysts turn raw data into insights that drive everything from product tweaks to customer service overhauls. They … Read more
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. … Read more
By 2028, the global social commerce market is projected to reach $2.9 trillion, growing at a rate of 28.4%. The influence of social media platforms like Instagram and TikTok has been a key driver behind this incredible rise. If you’re looking for strategies to drive direct sales through social media, look no further. It’s time … Read more
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. … Read more
