11 Social Media Trends Marketers Should Watch in 2024 [New Data]

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, … Read more

Using Visual Content For Higher Engagement In Social Ads

Using Visual Content For Higher Engagement In Social Ads

Using visual content significantly boosts engagement in social media advertising, attracting user interest and prompting more interactions. A study carried out by PR News reveals that posts with images receive 94% more views than those without, underscoring the compelling attraction of visual elements in drawing and maintaining the audience’s focus on social platforms. This strategic … Read more

20 Awesome Examples Of Social Media Marketing

20 Awesome Examples Of Social Media Marketing

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more

Navigating social media marketing in an election year

Navigating social media marketing in an election year

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less … Read more

How To Optimize Videos For Social Media

How To Optimize Videos For Social Media

Videos have ascended to become a cornerstone of social media content, offering an unparalleled medium to engage, inform, and entertain a global audience. Yet, the sheer volume of video content shared across platforms daily makes it increasingly challenging to capture the attention of your intended audience. To navigate this saturated landscape, creators and marketers must … Read more

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

In the rapidly evolving digital landscape of 2024, businesses are constantly seeking innovative strategies to drive targeted traffic and enhance their online presence. Amid this quest, integrating social media and B2B SEO strategies emerges as a pivotal approach for companies looking to maximize their digital marketing efforts. Understanding the dynamic interplay between these two facets … Read more

Google Integrates Social Media Posts Into Google Business Profiles

Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with … Read more

11 Ways to Use Social Media to Amplify Your Research Reports

11 Ways to Use Social Media to Amplify Your Research Reports

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. … Read more

How Social Media Helps You To Grow Your Newly-Budding Business

How Social Media Helps You To Grow Your Newly-Budding Business

Business and social media are increasingly becoming interconnected. Currently, any business owner who hasn’t considered using social media as a growth strategy might lag behind their competitors. That’s because, in the digitized world, billions of people use social media. When used correctly, social media can be a powerful tool for growing your newly-budding business, and … Read more

11 Best Productivity Apps For Social Media Marketers

11 Best Productivity Apps For Social Media Marketers

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using productivity apps can positively impact … Read more

Broadband Speeds Influence Social Media Use, Study Finds

Broadband Speeds Influence Social Media Use, Study Finds

What dictates your internet usage, specifically your time spent on social media? You’re likely to think of factors such as free time, personal interest, or maybe even employment that require you to be online a lot. However, have you ever considered how your broadband speed may influence these habits? An intriguing new study has discovered … Read more

What is “Social Proof” and How Does it Impact Conversion Rates in E-commerce?

What is “Social Proof” and How Does it Impact Conversion Rates in E-commerce?

Social proof is one of the most powerful marketing tools on the planet. It’s also one that so many small businesses completely miss. So, what is social proof, and how does it impact conversion rates in eCommerce? Those are the questions that we’re going to address. What Exactly is Social Proof? Social proof is a … Read more

Seeking Help From Social Media For An Effective Thesis

Seeking Help From Social Media For An Effective Thesis

Thesis writing usually appears to be a solitary work against the world, you, and a thousand sources. However, this no longer needs to be true in the digital age. Social media platforms are full of information accessible with a simple click of a finger, and they help you reach out to people from different perspectives, … Read more

Leveraging Social Media For Business Growth In 2024

Leveraging Social Media For Business Growth In 2024

Leveraging social media for business growth is essential since it offers a platform for unparalleled engagement and audience reach. With billions of active users, social media channels like Facebook, Twitter, Instagram, and LinkedIn have transformed into essential tools for businesses aiming to expand their presence and connect with customers.  This post explores effective strategies for … Read more

Using Social Media For Your Business: Best Practices For 2024

Did you know there are over 5 billion social media users around the world? This is over 60% of the world’s population, so you are doing your business a serious disservice if you are not using social media for your business to increase your brand recognition and drive sales. Social media can be an incredibly … Read more

9 Leap Day Ideas for Your Social Media (With Examples from Real Brands + Creators)

9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more

How to Write an Impressive Homework on Social Media

How to Write an Impressive Homework on Social Media

Social media has become an integral part of our lives in today’s digital era. It has revolutionized the way we connect, communicate, and share information. As a result, social media has also become a popular topic for academic essays. Writing a compelling and impressive homework on social media requires a strategic approach and a deep … Read more

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